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Greg Smith

Chief Creative Officer / VIA

 

Greg Smith is the CCO of VIA, AdAge's Small Agency of the Year for 2011. Housed in the Baxter building, built in 1888 as the public library of Portland (Maine), the agency was once named "Hogwarts of Advertising". 

Greg has been at VIA so long it seems impossible that he had a career before that. Rumor has it, though, that after graduating from Columbia University, Smith bounced around New York City, first as an actor onstage, in commercials and on film; and then behind the camera, writing, producing and directing for indie films. 

One day something life-changing happened. Another struggling writer/director friend had just made a TV commercial and reported back that not only was it fun, but you actually got paid to boot. Greg liked the sound of that (almost as much as his young bride, Emily, did), so he jumped into advertising and hasn’t looked back. 

Since then, he’s solved some pretty tough problems for a lot of marketers, including Welch’s, Klondike, Samsung, Romano’s Macaroni Grill, Perdue, Pepsi and Sony. He’s been crucial in setting the agency’s creative standards and work ethics and attracting rising creative stars from all over the country and as far away as Sydney, Australia.

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Canadian Club - "Damn Right Your Father Drank It"<br />photo credit: fightboredom.net
Canadian Club - "Damn Right Your Father Drank It"<br />photo credit: fightboredom.net
Canadian Club - "Damn Right Your Father Drank It"<br />photo credit: fightboredom.net

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Volkswagen - "Drivers Wanted"<br />photo credit: behance.net

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After the War<br />photo credit: barnesandnoble.com

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American Pastoral<br />photo credit: Wikipedia

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The Naked and the Dead<br />photo credit: Wikipedia

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Tim O'Brien

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Freedom<br />photo credit: Wikipedia

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Sometimes a Great Notion

Ken Kesey

Mystic River<br />photo credit: Wikipedia

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Dennis Lehane

Crossing to Safety<br />photo credit: goodreads.com

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Wallace Stegner

The Basketball Diaries<br />photo credit: goodreads.com

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Riverside Park Basketball Courts at 79th St, New York<br />photo credit: nycgovparks.org
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Riverside Park Basketball Courts at 79th St, New York

Prague, Czech Republic<br />photo credit: Wikipedia
Prague, Czech Republic

Prague, Czech Republic

Mooselookmeguntic Lake, Maine, USA<br />photo credit: Wikipedia
Mooselookmeguntic Lake, Maine, USA

Mooselookmeguntic Lake, Maine, USA

The Benjamin Hotel, New York<br />photo credit: thebenjamin.com
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The Benjamin Hotel, New York

La Chèvre d’Or Restaurant, Eze Village, France<br />photo credit: chevredor.com
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La Chèvre d’Or Restaurant, Eze Village, France

Tate Modern, London<br />photo credit: tate.org.uk
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Tate Modern, London

Popham Beach, Phippsburg, Maine, USA<br />photo credit: city-data.com
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Popham Beach, Phippsburg, Maine, USA

Costa Rica<br />photo credit: Wikipedia
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Costa Rica

Beale Street, Memphis<br />photo credit: blogs.babble.com
Beale Street, Memphis

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Eventide Oyster Co., Portland, Maine<br />photo credit: eventideoysterco.com
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Bruce Springsteen<br />photo credit: Wikipedia Bruce Springsteen
Philip Roth<br />photo credit: galleristny.com Philip Roth
Daniel Day-Lewis<br />photo credit: Wikipedia Daniel Day-Lewis
Bob Dylan<br />photo credit: Wikipedia Bob Dylan
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Orson Welles<br />photo credit: Wikipedia Orson Welles
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Tupac Shakur<br />photo credit: 2pac.com Tupac Shakur
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Burger King - "Subservient Chicken"<br />

Burger King - "Subservient Chicken"

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Mac vs PC New York Times Ads

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Dollar Shave Club

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The Harlem Shake

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Philips - "Carousel"

Devour<br />

Devour

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Chipotle - "Back to the Start"

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Caine's Arcade

Flavour Chamber Microsite<br />

Flavour Chamber Microsite