Aderwise newsletter

Stay informed on our latest news!

Syndicate content

Chacho Puebla

Partner & Creative Managing Director / LOLA

 

Horacio “Chacho” Puebla is Argentinian and was born in Mendoza. After working in his home town for nearly five years, and having founded the Local Circle Creative, he went to live in the Chilean capital Santiago, where he began his Latin American career. Chacho worked for several agencies, managing both domestic and global clients. 

He was then contacted by Alexandre Okada to work in Lisbon with Fernando Belloti. It was here that his European adventure began. After working for Leo Burnett Lisbon for two years he was promoted to Executive Creative Director. During the two years he ran the company with Miguel Simòes, the agency climbed 10 positions in the overall agency rankings. Under his creative direction, the agency was one of the leading creative agencies in the Leo Burnett network, and was rated one of the top 5 agencies worldwide by Creativity of Advertising Age. In 2009 the agency was ranked as the best Latin American advertising agency by the El Ojo awards. 

In September 2009 he took on a greater challenge: to bring the Lisbon and Madrid offices of Leo Burnett under one unified vision. By the beginning of 2010, Chacho was invited to join the creative board of directors of the Leo Burnett network. In 2011 yet another challenge appeared: to be the new creative director of Western Continental Europe. After fulfilling this role for a few months, he was invited to join Lowe Worldwide/LOLA Madrid as a partner. A good offer he could not resist. Throughout his impressive career Chacho has won over 250 internationally recognised awards, including 25 Cannes Lions.

More
See video

The Independent - "Litany"

See video

Telecom - "Yawn"

See video

Cadbury - "Gorilla"

See video

Guinness - "Surfer"

See video

AOL - "The Internet Is a Good/Bad Thing"

See video

Tourism Queensland - "Best Job in the World"

See video

Gatorade - "Replay"

See video

Honda - "Grrr"

See video

Skittles - "Touch the Rainbow" Campaign

See video

Budweiser - "Wassup"

This is difficult. I've never made a top 10 of books. I like almost everything I read, and all the time I try to take the best of each book. Anyway, here is my list, not in order.
The Illustrated Man<br />photo credit: Wikipedia

The Illustrated Man

Ray Bradbury

Post Office<br />photo credit: Wikipedia

Post Office

Charles Bukowski

Hollywood<br />photo credit: Wikipedia

Hollywood

Charles Bukowski

El Hombre Mediocre<br />photo credit: amazon.com

El Hombre Mediocre

José Ingenieros

La Cajita Infeliz<br />photo credit: facilisimo.com

La Cajita Infeliz

Eduardo Sartelli

Blindness<br />photo credit: Wikipedia

Blindness

José Saramago

Complete Prose of Woody Allen<br />photo credit: amazon.com

Complete Prose of Woody Allen

Woody Allen

What Are You Looking At?<br />photo credit: amazon.com

What Are You Looking At?

Will Gompertz

Islands in the Stream<br />photo credit: Wikipedia

Islands in the Stream

Ernest Hemingway

Choke<br />photo credit: Wikipedia

Choke

Chuck Palahniuk

Again, impossible to give an order, just how it comes up in my memory.
See video

Blade Runner

See video

The Goonies

See video

Lock, Stock and Two Smoking Barrels

See video

Nine Queens

See video

Twelve Monkeys

See video

Alien

See video

The King of Kong: A Fistful of Quarters

See video

Citizen Kane

See video

Star Wars

See video

The Hitchhiker's Guide to the Galaxy

I love to travel.
Bangkok, Thailand<br />photo credit: Wikipedia
Bangkok, Thailand

Bangkok, Thailand

Berlin, Germany<br />photo credit: Wikipedia
Berlin, Germany

Berlin, Germany

New York City<br />photo credit: Wikipedia
New York City

New York City

London, England<br />photo credit: Wikipedia
London, England

London, England

Lisbon, Portugal<br />photo credit: Aderwise
Lisbon, Portugal

Lisbon, Portugal

Buenos Aires, Argentina<br />photo credit: Wikipedia
Buenos Aires, Argentina

Buenos Aires, Argentina

Mendoza, Argentina<br />photo credit: anuvawines.com
Mendoza, Argentina

Mendoza, Argentina

Copenhagen, Denmark<br />photo credit: Wikipedia
Copenhagen, Denmark

Copenhagen, Denmark

Vienna, Austria<br />photo credit: Wikipedia
Vienna, Austria

Vienna, Austria

Beirut, Lebanon<br />photo credit: Wikipedia
Beirut, Lebanon

Beirut, Lebanon

I really love conceptual art and post modern art.
Marcel Duchamp<br />photo credit: telegraph.co.uk Marcel Duchamp
Andy Warhol<br />photo credit: Wikipedia Andy Warhol
Ai Weiwei<br />photo credit: Wikipedia Ai Weiwei
Leon Ferrari<br /> Leon Ferrari
Maurizio Cattelan<br />photo credit: interviewmagazine.com Maurizio Cattelan
Chapman Brothers<br />photo credit: guardian.co.uk Chapman Brothers
Henri Matisse<br />photo credit: biography.com Henri Matisse
Pablo Picasso & Georges Braque<br />photo credit: paperblog.fr Pablo Picasso & Georges Braque
Ron Mueck<br />photo credit: tuxboard.com Ron Mueck
Banksy<br />photo credit: banksy.co.uk Banksy
The Useless Web<br />photo credit: Wikipedia

The Useless Web

See video

Burger King - "Whopper Sacrifice"

See video

Old Spice - "The Man Your Man Could Smell Like" Campaign

Nike FuelBand<br />

Nike FuelBand

Arcade Fire - Almost everything they do online<br />

Arcade Fire - Almost everything they do online

See video

Diesel - "Heidies 15 MB of Fame"

Burger King - "Subservient Chicken"<br />

Burger King - "Subservient Chicken"

See video

HBO - "Voyeur"

B3TA<br />

B3TA

IFTTT<br />

IFTTT