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Chris Staples

Co-founder & Creative Director / Rethink

 

Chris Staples is one of Canada’s leading creative thinkers. In fact, since 1997, he has been named the number one creative director in the country eight times (including four times at Rethink, with co-creative director Ian Grais).

Chris has an honours degree in journalism from Carleton University in Ottawa. He has spent his entire career in Western Canada. In 1990 he moved to Vancouver as a writer at Palmer Jarvis (now DDB). Three years later he was creative director, helping lead that agency to three Agency of the Year titles in five years.

In 1999, Chris started Rethink with Ian Grais and Tom Shepansky. He splits his time between high-level strategy with clients and creative direction on all accounts in both Vancouver and Toronto.

Chris has won a slew of national and international awards, and has served as a judge at Cannes (twice), the Clios (twice), D&AD, the One Show, the ANDYs and the Communication Arts Annual.

In his spare time he travels incessantly and watches far too much reality television.

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Volkswagen - "Lemon"<br />photo credit: ihaveanidea.org

Volkswagen - "Lemon"

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Caramilk - "Mona Lisa"

Canadian Pacific Hotel Posters, 1920s<br />photo credit: allposters.com
Canadian Pacific Hotel Posters, 1920s<br />photo credit: allposters.com
Canadian Pacific Hotel Posters, 1920s<br />photo credit: allposters.com
Canadian Pacific Hotel Posters, 1920s<br />photo credit: allposters.com
Canadian Pacific Hotel Posters, 1920s<br />photo credit: allposters.com

Canadian Pacific Hotel Posters, 1920s

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Apple - "Mac vs PC"

Nike - "Just Do It" All Media<br />photo credit: Wikipedia

Nike - "Just Do It" All Media

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Molson Canadian - "The Rant"

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Motel 6 - Tom Bodett Radio Commercials

Absolut Vodka Print Campaign<br />photo credit: absolutad.com
Absolut Vodka Print Campaign<br />photo credit: absolutad.com
Absolut Vodka Print Campaign<br />photo credit: absolutad.com

Absolut Vodka Print Campaign

1980s & 1990s

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Snickers - "You're Not You When You're Hungry"

Got Milk?<br />photo credit: craigmcnamara.blogspot.com

Got Milk?

The early billboards.

Me Talk Pretty One Day<br />photo credit: Wikipedia

Me Talk Pretty One Day

David Sedaris

The Rational Optimist<br />photo credit: rationaloptimist.com

The Rational Optimist

Matt Ridley

Blue Heaven<br />photo credit: amazon.com

Blue Heaven

Joe Keenan

The God Delusion<br />photo credit: Wikipedia

The God Delusion

Richard Dawkins

The Power of Now<br />photo credit: eckharttolle.com

The Power of Now

Eckhart Tolle

Dancer from the Dance<br />photo credit: goodreads.com

Dancer from the Dance

Andrew Holleran

Room<br />photo credit: Wikipedia

Room

Emma Donoghue

The Corrections<br />photo credit: Wikipedia

The Corrections

Jonathan Franzen

11/22/63<br />photo credit: Wikipedia

11/22/63

Stephen King

Life of Pi<br />photo credit: Wikipedia

Life of Pi

Yann Martel

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Double Indemnity

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Weekend

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Singin' in the Rain

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All About Eve

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A Room with a View

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Inglourious Basterds

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Gone with the Wind

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Rope

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Moulin Rouge!

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Valley of the Dolls

Fesdu Island, Maldives<br />photo credit: kiwicollection.com
Fesdu Island, Maldives

Fesdu Island, Maldives

Flathead Lake, Montana<br />photo credit: didyouknowblog.com
Flathead Lake, Montana

Flathead Lake, Montana

Le Marais, Paris<br />photo credit: Wikipedia
Le Marais, Paris

Le Marais, Paris

South Beach, Miami<br />photo credit: Wikipedia
South Beach, Miami

South Beach, Miami

Ipanema, Rio de Janeiro. Brazil<br />photo credit: Wikipedia
Ipanema, Rio de Janeiro. Brazil

Ipanema, Rio de Janeiro. Brazil

Kruger National Park, South Africa<br />photo credit: Wikipedia
Kruger National Park, South Africa

Kruger National Park, South Africa

Lewis Lake, Squamish-Lillooet, British Columbia, Canada<br />photo credit: Wikipedia
Lewis Lake, Squamish-Lillooet, British Columbia, Canada

Lewis Lake, Squamish-Lillooet, British Columbia, Canada

Soho, London<br />photo credit: Wikipedia
Soho, London

Soho, London

Promenade des Anglais, Nice, France<br />photo credit: Wikipedia
Promenade des Anglais, Nice, France

Promenade des Anglais, Nice, France

Giudecca Island, Venice, Italy<br />photo credit: Wikipedia
Giudecca Island, Venice, Italy

Giudecca Island, Venice, Italy

Douglas Coupland<br />photo credit: theguardian.com Douglas Coupland
Pierre et Gilles<br />photo credit: doloresdelargotowers.blogspot.com Pierre et Gilles
Andy Warhol<br />photo credit: vogue.it Andy Warhol
Lawren Harris<br />photo credit: Wikipedia Lawren Harris
Jenny Holzer<br />photo credit: wikiartis.com Jenny Holzer
Ilse Crawford<br />photo credit: editoratlarge.com Ilse Crawford
Frank Lloyd Wright<br />photo credit: Wikipedia Frank Lloyd Wright
Jeff Wall<br />photo credit: Wikipedia Jeff Wall
Philippe Starck<br />photo credit: wired.com Philippe Starck
David LaChapelle<br />photo credit: davidlachapelle.com David LaChapelle
NYTimes.com Video Content<br />

NYTimes.com Video Content

Wallpaper* iPad Edition<br />

Wallpaper* iPad Edition

Burger King - "Subservient Chicken"<br />

Burger King - "Subservient Chicken"

Vimeo<br />

Vimeo

The Huffington Post<br />

The Huffington Post

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Google - "Never Stop Searching"

Zeitgeist: Year in Review.

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McDonald's - "Our Food. Your Questions"

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Volvo - "The Epic Split feat. Van Damme"

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HBO - "Voyeur"

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Dove - "Evolution"