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George Lois is advertising’s most famous art director. Time magazine called Lois “A media renaissance man...an iconoclastic genius...a legendary advertising guru.” He founded the Creative Revolution that spawned modern advertising, as his iconoclastic talent created icons–dramatizing the problems, solutions, foibles, and promises of life. Indeed, most astute media critics recognize Lois as a pioneering avant-garde mover of the culture.
Lois is the founder of the first ad agency in America with an art directors name on the masthead. Running his own agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in Ameircan (and world) culture.
George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, The Herb Lubalin Award (Society of Publication Designers), CLIO (presented by Tommy Hilfiger), as well as a subject of the Master Series at the School of Visual Arts. In 2013, Lois was voted The Most Influential Art Director of the Past 50 Years by Graphic Design USA.
In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection.
He is the author of 10 books – his latest is Damn Good Advice (for people with talent), Additionally, George is in the process of designing Lois Logos, and a revised e-book version of George, be careful called An Autobiography of the Real Mad Man: George, be careful. Both to be released in 2014.
More
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Braniff International Airways - "When You Got It Flaunt It"
Tommy Hilfiger - "T_ _ _ _ H_ _ _ _ _ _ _"
Coldene - "John, Is That Billy Coughing?"
Naugahyde - "The Nauga Is Ugly"
Chemstrand - "We're Pushing Leotards"
Esquire Cover – 04/68 "Ali as St. Sebastian"
Esquire Cover – 05/69 "Andy Warhol Drowning"
Esquire Cover - 10/68 John F Kennedy, Robert F Kennedy and Dr. Martin Luther King
Esquire Cover - 10/66 "Oh My God"
Iliad
Homer
The most breath-taking anti-war story ever recounted.
The Book of Five Rings
Miyamoto Musashi
The great samurai's pragmatic and philosophical principles of attaining victory in all things.
Living Well Is the Best Revenge
Calvin Tomkins
The poignant, astounding story of Sara and Gerald Murphy.
Duveen
S.N. Behrman
The book includes the story of the greatest act of salesmanship in art history.
O-Kee-Pa
George Catlin
On Mandan religious ceremonies, the ultimate puberty right of manly courage.
The Search for Alexander
Robin Lane Fox
The story of a man who lived his life rivaling Homer's heroes.
World Champion Openings
Eric Schiller
The opening moves of the great chess champions proves (to me) that without an idea in solving each graphic assignment, you're unarmed.
Three Levels of Time
Harold T.P. Hayes
A personal reflection of instinct, intelligence, and survival - the three intersecting impulses of creativity.
L'Art Des Cyclades
Christian Zervos
An inspiration (to me) in the creation of graphic communications with tunnel-vision form and clarity.
A Sense of Where You Are
John McPhee
It's about Bill Bradley, and whoever is trying to figure out where he's at and where's he's going.
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The Treasure of the Sierra Madre
Front Row Seeats at Knicks Games
Sitting Next to My Son Luke (While We Work)
My Apartment Filled with 10,000 Books
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