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George Lois

 

George Lois is advertising’s most famous art director. Time magazine called Lois “A media renaissance man...an iconoclastic genius...a legendary advertising guru.” He founded the Creative Revolution that spawned modern advertising, as his iconoclastic talent created icons–dramatizing the problems, solutions, foibles, and promises of life. Indeed, most astute media critics recognize Lois as a pioneering avant-garde mover of the culture. 

Lois is the founder of the first ad agency in America with an art directors name on the masthead. Running his own agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in Ameircan (and world) culture.

George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, The Herb Lubalin Award (Society of Publication Designers), CLIO (presented by Tommy Hilfiger), as well as a subject of the Master Series at the School of Visual Arts. In 2013, Lois was voted The Most Influential Art Director of the Past 50 Years by Graphic Design USA.

In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection.

He is the author of 10 books – his latest is Damn Good Advice (for people with talent), Additionally, George is in the process of designing Lois Logos, and a revised e-book version of George, be careful called An Autobiography of the Real Mad Man: George, be careful. Both to be released in 2014.

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Braniff International Airways - "When You Got It Flaunt It"

Tommy Hilfiger - "T_ _ _ _ H_ _ _ _ _ _ _"<br />photo credit: georgelois.com

Tommy Hilfiger - "T_ _ _ _ H_ _ _ _ _ _ _"

Coldene - "John, Is That Billy Coughing?"<br />photo credit: georgelois.com

Coldene - "John, Is That Billy Coughing?"

Naugahyde - "The Nauga Is Ugly"<br />photo credit: vintage-ads.livejournal.com

Naugahyde - "The Nauga Is Ugly"

Chemstrand - "We're Pushing Leotards"<br />photo credit: georgelois.com

Chemstrand - "We're Pushing Leotards"

Coty - "Before/ After"<br />photo credit: weoccupy.co.uk

Coty - "Before/ After"

Esquire Cover – 04/68 "Ali as St. Sebastian"<br />photo credit: georgelois.com

Esquire Cover – 04/68 "Ali as St. Sebastian"

Esquire Cover – 05/69 "Andy Warhol Drowning"<br />photo credit: georgelois.com

Esquire Cover – 05/69 "Andy Warhol Drowning"

Esquire Cover - 10/68 John F Kennedy, Robert F Kennedy and Dr. Martin Luther King<br />photo credit: georgelois.com

Esquire Cover - 10/68 John F Kennedy, Robert F Kennedy and Dr. Martin Luther King

Esquire Cover - 10/66 "Oh My God"<br />photo credit: georgelois.com

Esquire Cover - 10/66 "Oh My God"

Iliad<br />photo credit: Wikisource.org

Iliad

Homer

The most breath-taking anti-war story ever recounted.

The Book of Five Rings<br />photo credit: goodreads.com

The Book of Five Rings

Miyamoto Musashi

The great samurai's pragmatic and philosophical principles of attaining victory in all things. 

Living Well Is the Best Revenge<br />photo credit: amazon.com

Living Well Is the Best Revenge

Calvin Tomkins

The poignant, astounding story of Sara and Gerald Murphy. 

Duveen<br />photo credit: barnesandnoble.com

Duveen

S.N. Behrman

The book includes the story of the greatest act of salesmanship in art history. 

O-Kee-Pa<br />photo credit: barnesandnoble.com

O-Kee-Pa

George Catlin

On Mandan religious ceremonies, the ultimate puberty right of manly courage. 

The Search for Alexander<br />photo credit: goodreads.com

The Search for Alexander

Robin Lane Fox

The story of a man who lived his life rivaling Homer's heroes.

World Champion Openings<br />photo credit: amazon.com

World Champion Openings

Eric Schiller

The opening moves of the great chess champions proves (to me) that without an idea in solving each graphic assignment, you're unarmed. 

Three Levels of Time<br />photo credit: amazon.com

Three Levels of Time

Harold T.P. Hayes

A personal reflection of instinct, intelligence, and survival - the three intersecting impulses of creativity.

L'Art Des Cyclades<br />photo credit: aspireauctions.com

L'Art Des Cyclades

Christian Zervos

An inspiration (to me) in the creation of graphic communications with tunnel-vision form and clarity. 

A Sense of Where You Are<br />photo credit: npr.org

A Sense of Where You Are

John McPhee

It's about Bill Bradley, and whoever is trying to figure out where he's at and where's he's going.

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The Grapes of Wrath

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The Ox-Bow Incident

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The Treasure of the Sierra Madre

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Paths of Glory

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Dr. Strangelove

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12 Angry Men

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Double Indemnity

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Rashomon

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D.O.A.

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Cinema Paradiso

Kastania, Greece<br />photo credit: Stephan Rudolph
Kastania, Greece

Kastania, Greece

My father's birthplace.

Front Row Seeats at Knicks Games<br />photo credit: Wikipedia
Front Row Seeats at Knicks Games

Front Row Seeats at Knicks Games

The Metropolitan Museum, New York<br />photo credit: metmuseum.org
The Metropolitan Museum, New York

The Metropolitan Museum, New York

Le Bernardin Restaurant, New York<br />photo credit: le-bernardin.com
Le Bernardin Restaurant, New York

Le Bernardin Restaurant, New York

14th Street YMCA Basketball Court<br />photo credit: 14streety.org
14th Street YMCA Basketball Court

14th Street YMCA Basketball Court

The Noguchi Museum, Long Island City, New York<br />photo credit: noguchi.org
The Noguchi Museum, Long Island City, New York

The Noguchi Museum, Long Island City, New York

Sitting Next to My Son Luke (While We Work)<br />photo credit: zimbio.com
Sitting Next to My Son Luke (While We Work)

Sitting Next to My Son Luke (While We Work)

My Apartment Filled with 10,000 Books<br />photo credit: theselby.com
My Apartment Filled with 10,000 Books

My Apartment Filled with 10,000 Books

The Parthenon, Greece<br />photo credit: Wikipedia
The Parthenon, Greece

The Parthenon, Greece

The Cloisters, Fort Tryon Park, New York<br />photo credit: metmuseum.org
The Cloisters, Fort Tryon Park, New York

The Cloisters, Fort Tryon Park, New York

Piero della Francesca<br />photo credit: Wikipedia Piero della Francesca
Stuart Davis<br />photo credit: Wikipedia Stuart Davis
Constantin Brâncuși<br />photo credit: Wikipedia Constantin Brâncuși
Andrea Mantegna<br />photo credit: Wikimedia Andrea Mantegna
Pablo Picasso<br />photo credit: Wikipedia Pablo Picasso
Elie Nadelman<br />photo credit: demuth.org Elie Nadelman
Francisco de Zurbarán<br />photo credit: Wikipedia Francisco de Zurbarán
Isamu Noguchi<br />photo credit: Wikipedia Isamu Noguchi
René Magritte<br />photo credit: Wikipedia René Magritte
Alexander Calder<br />photo credit: Wikipedia Alexander Calder
Lewandowski-Lois<br />

Lewandowski-Lois

GeorgeLois.com<br />http://georgelois.com/

GeorgeLois.com