Aderwise newsletter

Stay informed on our latest news!

Syndicate content

Gerry Graf

Founder & Chief Creative Office / Barton F. Graf 9000

 

Gerry’s advertising career has spanned agencies like Goodby, Silverstein & Partners, BBDO/NY (where he served two stints, including one as ECD), TBWAChiatDay as ECD and Saatchi & Saatchi NY as CCO and member of the worldwide executive board. Ad Age’s Creativity magazine named him to the “Creativity 50”, “A multi-disciplinary account of the biggest and best thinkers and doers from 20 years of advertising and consumer culture.” In 2007, TBWAChiatDay NY was recognized as the most creatively awarded agency and Gerry as the most creatively awarded creative director in the world. He dropped to third most awarded in the world in 2009. 

In July of 2010, Gerry Graf, Chief Creative Officer of Saatchi and Saatchi NY, called his mother, Eva Graf, and informed her that he was resigning in order to start his own agency.

Mrs. Graf instructed her son to go and ask the nice Saatchi people for his job back. She informed him that owning your own business was too risky. She told him of a time when his father, Barton F. Graf, wanted to open his own business; he sold semi-conductors. But Barton F. Graf had listened and never tried.

Gerry Graf got off the phone with his mother, opened his agency, and, mostly out of spite, named it after his father, Barton F. Graf. He noticed that his father had the same initials as the gun from the video game "Doom." He put the two together because it was silly, and Barton F. Graf 9000, LLC. was formed.

Today, Eva Graf is proud of her son, although she doesn't like the name of the agency. She said Barton F. Graf never liked guns.

Gerry is married and has three kids. He lives in Manhattan.

More
See video

Nike - "Fate"

See video

Volkswagen - "Bubble"

See video

Miller Lite - "Evil Beaver"

Apple - The Apple Store, Fifth Avenue, New York City<br />

Apple - The Apple Store, Fifth Avenue, New York City

Pacific Bell - "K"<br />photo credit: divisionoflabor.com

Pacific Bell - "K"

The Zimbabwean - "The Trillion Dollar Campaign"<br />photo credit: thisisnotadvertising.wordpress.com

The Zimbabwean - "The Trillion Dollar Campaign"

Bud Light - "Self Discovery/Personal Triumph"<br />

Bud Light - "Self Discovery/Personal Triumph"

See video

Wendy's - "Soviet Fashion Show"

See video

Fox Sports Regional - "Tree Catching"

See video

Nike - "Lil Penny"

The Information: A History, a Theory, a Flood<br />photo credit: Wikipedia

The Information: A History, a Theory, a Flood

James Gleick

Ulysses<br />photo credit: Wikipedia

Ulysses

James Joyce

The Sandman<br />photo credit: Wikipedia

The Sandman

Neil Gaiman

The Once and Future King<br />photo credit: Wikipedia

The Once and Future King

T. H. White

The Elements of Style<br />photo credit: Wikipedia

The Elements of Style

William Strunk, Jr. & E. B. White

The Dead Zone<br />photo credit: Wikipedia

The Dead Zone

Stephen King

From Hell<br />photo credit: Wikipedia

From Hell

Alan Moore & Eddie Campbell

The Lathe of Heaven<br />photo credit: Wikipedia

The Lathe of Heaven

Ursula K. Le Guin

A Tale of Two Cities<br />photo credit: Wikipedia

A Tale of Two Cities

Charles Dickens

Woody Allen<br />photo credit: ericlax.net

Woody Allen

Eric Lax

See video

Crimes and Misdemeanors

See video

The Producers

See video

South Park: Bigger Longer & Uncut

See video

Top Hat

See video

Duck Soup

See video

The Umbrellas of Cherbourg

See video

Jacob's Ladder

See video

Scott Pilgrim vs. the World

See video

The Bicycle Thief

See video

The 400 Blows

Riverside Park, New York City<br />photo credit: Wikipedia
Riverside Park, New York City

Riverside Park, New York City

California Pacific Medical Center, San Francisco, California<br />photo credit: usnews.com
California Pacific Medical Center, San Francisco, California

California Pacific Medical Center, San Francisco, California

The Mount Sinai Medical Center, New York City<br />photo credit: mountsinai.org
The Mount Sinai Medical Center, New York City

The Mount Sinai Medical Center, New York City

St. Luke's-Roosevelt Hospital Center, New York City<br />photo credit: Wikipedia
St. Luke's-Roosevelt Hospital Center, New York City

St. Luke's-Roosevelt Hospital Center, New York City

Tadich Grill, San Francisco<br />photo credit: tadichgrill.com
Tadich Grill, San Francisco

Tadich Grill, San Francisco

Wall Street, New York City<br />photo credit: Wikipedia
Wall Street, New York City

Wall Street, New York City

Ludlow, Vermont<br />photo credit: Wikipedia
Ludlow, Vermont

Ludlow, Vermont

Place de la Concorde, Paris<br />photo credit: Wikipedia
Place de la Concorde, Paris

Place de la Concorde, Paris

42nd Street & Lexington Avenue, New York City<br />
42nd Street & Lexington Avenue, New York City

42nd Street & Lexington Avenue, New York City

Broadway & Prince St., New York City<br />
Broadway & Prince St., New York City

Broadway & Prince St., New York City

Mike Mignola<br />photo credit: Wikipedia Mike Mignola
Kazimir Malevich<br />photo credit: Wikipedia Kazimir Malevich
Charles and Ray Eames<br />photo credit: Wikipedia Charles and Ray Eames
Richard Serra<br />photo credit: time.com Richard Serra
Jonathan Borofsky<br />photo credit: terminartors.com Jonathan Borofsky
Jae Lee<br />photo credit: Wikipedia Jae Lee
Jonathan Ive<br />photo credit: Wikipedia Jonathan Ive
Piet Mondrian<br />photo credit: Wikipedia Piet Mondrian
John A. Roebling<br />photo credit: Wikipedia John A. Roebling
Brothers Quay<br />photo credit: Wikipedia Brothers Quay
See video

All Your Base Are Belong To Us

Cloverfield Movie Campaign<br />photo credit: Wikipedia

Cloverfield Movie Campaign

Email<br />

Email

iPhone<br />

iPhone

See video

Marc Ecko - "Tagging Air Force One"

See video

Brammo Motorcycles: Shocking Barack

Rocket Lawyer<br />

Rocket Lawyer

The Cluetrain Manifesto<br />

The Cluetrain Manifesto

Spellcheck<br />

Spellcheck

See video

Neon Pegasus