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Jimmy Smith

Chairman, CEO & CCO / Amusement Park Entertainment

 

Jimmy has found writing his own bio and referring to himself in the third person kind of weird, particularly the part where he's supposed to list all of his accomplishments. Listing his accomplishments has always made him feel like he was bragging or boasting or something. It would be different if he had accomplished as much as, say, Muhammad Ali, because then it wouldn't be boasting.

But right now he's only begun to make some noise. He's written two books. His first was "Soul of the Game." It was released in 1997 to critical acclaim, and won a Gold Medal in the 1998 Stiftung Buchkunst International Book Art Competition. It was voted among the "14 Most Beautiful Books of the World" by the Copenhagen Museum of Applied Arts. "Soul of the Game" was also featured at exhibitions held by the Chicago Field Museum, The Basketball Hall of Fame, and the International Center of Photography in New York City.  

Unfortunately, a new copy of “Soul of the Game” is hard to get your hands on, nowadays. It’s sold out.

His second book is actually a graphic novel that comes with a music CD. It's called "The Truth." It was published in 1999. If you're into deep, provocative, and revolutionary thoughts, Jimmy suggests that you check it out by simply requesting a copy.

Jimmy writes for TV, too. He wrote a basketball documentary entitled "Battlegrounds" for Nike that debuted on MTV in September 2003. It was so successful that Nike and MTV requested a "Battlegrounds" TV series. It ran during the summer of 2004. At the time, "Battlegrounds" was the highest rated show in the history of MTV 2.

His second documentary film, was the independent project, "Second Chance Season." It debuted on ESPN2, September 24, 2008. Jimmy was the Executive Producer of the film. The movie chronicled the journey of Nick Young and his family as they strived to cope with and rise above the senseless killing of Nick's oldest brother.

Jimmy was also blessed to work as the Creative Director on EA Sports' video games, NBA Street 2 and 3. He did NOT develop the advertising for the video game.  He co-developed and co-created the actual product, including the storyline and characters, plus helped secure the talent for the game.

Before starting his new company, Amusement Park Entertainment, Jimmy, or should I say Mr. Smith? OK, Mr. Smith it is. Mr. Smith was the Group Creative Director on Gatorade. 

Mr. Smith is literally why Gatorade became G. In America and the world of sports, the G logo is now just as recognizable as the Nike Swoosh. 

His work with Gatorade for “Replay” was awarded the Best of Show in 2011 at the One Show Entertainment Awards, and by the ANDYs in 2010.  Also in 2010, “Replay” was recognized by the Cannes Lions International Festival of Creativity.  Winning both a PR and Promo & Activation Grand Prix.  In 2011 alone, “Replay” has won multiple golds at the AICP, Clios, ANDYs, D&AD (Design & Art Direction) and One Show.  In fact, the only creative award show “Replay” hasn’t won, was in 2010 when it was nominated for the agency’s first ever Sports EMMY Award.  Fortunately, Mr. Smith and his team handled the loss to the big boys of NBC, ESPN and HBO with class and dignity.  And then reveled in the fact that they were nominated over CBS, ABC and Fox.

Before TBWA/CHIAT/DAY, Mr. Smith was EVP Executive Creative Director at BBDO. He secured his first piece of business, Motorola, with his first commercial for the agency.  It was called "Phone Booth." The ad featured Madonna, Little Richard, Iggy Pop, Bootsy Collins and even the Notorious B.I.G (aka, Biggie Smalls).  Mr. Smith also created the wildly successful online mini-movie "Instant Def" for Snickers. It starred Will.I.Am, Fergie, Apl and Taboo of the Black Eyed Peas as 1980s hip-hop super dope, super heroes.

Prior to TBWA/CHIAT/DAY and BBDO, Mr. Smith worked at Nike's ad agency, Wieden + Kennedy.  His creations for Nike include LeBron James and Bernie Mac starring in a church themed ad called, "Book of Dimes," the hip-hop basketball, soccer and skateboarding ad classic, "Freestyle," and the "Funk" campaign that featured Dr. Funk (a.k.a., Vince Carter), Bootsy Collins and Snoop Dogg.  While at Wieden + Kennedy, Mr. Smith's advertising work won numerous awards, including Cannes, Clio, Time magazine's "Ad of the Year," British Television Advertising, D&AD, One Show, Art Directors, Communication Arts and an Emmy nomination.

Finally, Mr. Smith, who is on the One Club Board of Directors, was overjoyed to be recognized by two magazines in 2010 and 2011.  Black Enterprise honored him with being one of the “Top Executives in Marketing and Advertising”, while the bible of hip-hop, The Source magazine, recognized Mr. Smith as one of the 30 most powerful people in hip-hop, right along with Jay-Z, Dr. Dre, Eminem, Kanye West, Russell Simmons and Snoop Dogg.  While none of these guys can compare to Muhammad Ali, they ain’t chopped liver, either.

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Jimmy says it should've been Top 13 Ads. He couldn't cut it to just ten so, after watching the commercials below, you should also see and get inspired by Nike's "Bo Knows" campaign, ESPN's "The Sports Center" and "Converse Makes 'Em, Sears Gives 'Em Soul" commercial for Converse.
See video

Bridgestone - "Dog Suicide"

See video

Old Spice - "The Man Your Man Could Smell Like"

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Apple - "Think Different"

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Volkswagen Beetle - "Funeral"

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Axe - "Clean Your Balls"

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Any one of the Nike Spike Lee & Michael Jordan commercials

See video

Dodge Challenger - "Freedom"

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Johnnie Walker - "The Man Who Walked Around the World"

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Pepsi - "Generation"

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Little Caesar's Pizza - "I Taught My Dog to Say I Love You"

The Bible - Take your pick of any 10 books.
Book of Genesis<br />photo credit: Wikipedia

Book of Genesis

Book of Exodus<br />photo credit: Wikipedia

Book of Exodus

Books of Leviticus<br />photo credit: Wikipedia

Books of Leviticus

Book of Isaiah<br />photo credit: Wikipedia

Book of Isaiah

Book of Romans<br />photo credit: Wikipedia

Book of Romans

Book of Cornthians<br />photo credit: Wikipedia

Book of Cornthians

Book of John<br />photo credit: Wikipedia

Book of John

Book of Mark<br />photo credit: Wikipedia

Book of Mark

Book of Matthew<br />photo credit: Wikipedia

Book of Matthew

Book of Daniel<br />photo credit: Wikipedia

Book of Daniel

Add to the ones below Terminator (1984) and Blues Brothers (1980). Ten favourites is not enough.
See video

The Passion of the Christ

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Avatar

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This Is It

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Which Way Is Up?

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Uptown Saturday Night

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Boyz n the Hood

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Lord of the Rings

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The Exorcist

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City of God

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Black Dynamite

Rome, Italy<br />photo credit: Wikipedia
Rome, Italy

Rome, Italy

Rucker Park, Harlem, New York<br />photo credit: Wikipedia
Rucker Park, Harlem, New York

Rucker Park, Harlem, New York

San Pedro, Belize<br />photo credit: ambergrisvacation.com
San Pedro, Belize

San Pedro, Belize

Kauai, Hawaii<br />photo credit: Wikipedia
Kauai, Hawaii

Kauai, Hawaii

Roscoe's House of Chicken'n Waffles<br />photo credit: soulofamerica.com
Roscoe's House of Chicken'n Waffles

Roscoe's House of Chicken'n Waffles

Laguna Beach, California<br />photo credit: Wikipedia
Laguna Beach, California

Laguna Beach, California

Disneyland, California<br />photo credit: disneyland.disney.go.com
Disneyland, California

Disneyland, California

Venice Beach, California<br />photo credit: Wikipedia
Venice Beach, California

Venice Beach, California

National Museum of Cinema, Turin, Italy<br />photo credit: Wikipedia
National Museum of Cinema, Turin, Italy

National Museum of Cinema, Turin, Italy

Mt. Olivet Baptist Church, Portland, Oregon<br />photo credit: Wikipedia
Mt. Olivet Baptist Church, Portland, Oregon

Mt. Olivet Baptist Church, Portland, Oregon

"I can’t pick just 10. It would be like cutting off a finger" says Jimmy. Ernie Barnes (www.erniebarnes.com), Overton Loyd (www.overtonloyd.com), Jimi Hendrix (www.jimihendrix.com) and James Cameron, along with "the dudes who created the Pyramids of Egypt" and "the dude who created Olmec Head number 6 from San Lorenzo" complete Jimmy's list of favourite artists.
Michael Jackson<br />photo credit: Wikipedia Michael Jackson
Sandro<br />photo credit: sharkforum.org Sandro
Jean-Michel Basquiat<br />photo credit: Wikipedia Jean-Michel Basquiat
Jim Darling<br />photo credit: primaryflight.com Jim Darling
Tupac<br />photo credit: Wikipedia Tupac
Richard Pryor<br />photo credit: Wikipedia Richard Pryor
James Brown<br />photo credit: Wikipedia James Brown
P-Funk<br />photo credit: clevescene.com P-Funk
Kanye<br />photo credit: Wikipedia Kanye
Tinker Hatfield<br />photo credit: freshnessmag.com Tinker Hatfield