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John Mescall

Executive Creative Director/ McCann Australia

 

John is the ECD of McCann Australia, a position he has held since October 2011. Under John’s leadership, McCann has quickly become one of Australia’s most interesting and most awarded agencies.

Prior to joining McCann, John was Executive Creative Director of, and Partner in, SMART – one of the most successful and progressive independent agencies in Australia.

As both a writer and a creative director, John has been awarded at all the major shows including multiple Cannes Grand Prix, a D&AD Black Pencil, One Show Best of Show, the Clio Awards and multiple Webby awards. His work has also been featured in the TED Ads Worth Spreading initiative, the only Australian work to ever be selected.

John was also named in the 2013 Creativity Top 50: the annual listing of the world’s most influential creative thinkers and doers.

Just recently, Australia’s leading marketing & advertising publication also named John as “the nicest person in advertising” which, while flattering, is most certainly not true. There are at least 5 people in his office alone who are nicer than he is. 

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Blackcurrant Tango - "St. George"

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Dove - "Evolution"

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Carlton Draught - "Big Ad"

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Cadbury - "Gorilla"

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Mac vs PC New York Times Ads

The Economist Print Campaign<br />

The Economist Print Campaign

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Timberland Print Campaign<br />photo credit: bestcopyads.wordpress.com
Timberland Print Campaign<br />photo credit: bestcopyads.wordpress.com
Timberland Print Campaign<br />photo credit: bestcopyads.wordpress.com

Timberland Print Campaign

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Bud Light - "Real Men of Genius" Radio Commercials

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Honda - "Grrr"

The Catcher in the Rye<br />photo credit: Wikipedia

The Catcher in the Rye

J. D. Salinger

The Broken Shore<br />photo credit: penguin.com.au

The Broken Shore

Peter Temple

A Short History of Nearly Everything<br />photo credit: Wikipedia

A Short History of Nearly Everything

Bill Bryson

The Cat in the Hat<br />photo credit: Wikipedia

The Cat in the Hat

Dr. Seuss

Several Short Sentences About Writing<br />photo credit: citylights.com

Several Short Sentences About Writing

Verlyn Klinkenborg

Riddley Walker<br />photo credit: Wikipedia

Riddley Walker

Russell Hoban

Complete Stories and Poems of Edgar Allan Poe<br />photo credit: barnesandnoble.com

Complete Stories and Poems of Edgar Allan Poe

Edgar Allan Poe

Freakonomics<br />photo credit: Wikipedia

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Steven Levitt & Stephen J. Dubner

Easy Riders, Raging Bulls<br />photo credit: Wikipedia

Easy Riders, Raging Bulls

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Chiat/Day: The First Twenty Years<br />photo credit: librarything.com

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Jaws

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L.A. Confidential

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Carnival of Souls

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The Wages of Fear

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Die Hard

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Belle de Jour

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Fight Club

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No

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The Thin Red Line

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Pulp Fiction

Mount Aspiring National Park, New Zealand<br />photo credit: teara.govt.nz
Mount Aspiring National Park, New Zealand

Mount Aspiring National Park, New Zealand

Cicciolina Restaurant, St Kilda, Australia<br />photo credit: cicciolinastkilda.com.au
Cicciolina Restaurant, St Kilda, Australia

Cicciolina Restaurant, St Kilda, Australia

Pretty much anywhere in New York City<br />photo credit: Wikipedia
Pretty much anywhere in New York City

Pretty much anywhere in New York City

Inside my Hilleberg Soulo tent<br />photo credit: Tristan Graham
Inside my Hilleberg Soulo tent

Inside my Hilleberg Soulo tent

Museum of Old and New Art, Tasmania, Australia<br />photo credit: paperblog.com
Museum of Old and New Art, Tasmania, Australia

Museum of Old and New Art, Tasmania, Australia

Daunt Books, Marylebone, London<br />photo credit: dauntbooks.co.uk
Daunt Books, Marylebone, London

Daunt Books, Marylebone, London

The Sofa of Last Resort, My Office, Melbourne<br />photo credit: John Mescall
The Sofa of Last Resort, My Office, Melbourne

The Sofa of Last Resort, My Office, Melbourne

Scottish Highlands, Scotland<br />photo credit: Wikipedia
Scottish Highlands, Scotland

Scottish Highlands, Scotland

Apollo Bay Ocean Beach in Winter, Australia<br />photo credit: visitgreatoceanroad.org.au
Apollo Bay Ocean Beach in Winter, Australia

Apollo Bay Ocean Beach in Winter, Australia

Globe Theatre, London, England<br />photo credit: treehugger.com
Globe Theatre, London, England

Globe Theatre, London, England

Alberto Giacometti<br />photo credit: Wikipedia Alberto Giacometti
Nick Cave<br />photo credit: Wikipedia Nick Cave
Pablo Picasso<br />photo credit: Wikipedia Pablo Picasso
Harry Beck<br />photo credit: harrybeck.com Harry Beck
Wassily Kandinsky<br />photo credit: Wikipedia Wassily Kandinsky
Dr. Seuss<br />photo credit: Wikipedia Dr. Seuss
Bob Dylan<br />photo credit: Wikipedia Bob Dylan
Dieter Rams<br />photo credit: Wikipedia Dieter Rams
Frank Lloyd Wright<br />photo credit: Wikipedia Frank Lloyd Wright
Sylvie Guillem<br />photo credit: ulrikalaan.blogspot.com Sylvie Guillem
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K-Swiss - "Kenny Powers MFCEO"

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Reborn Apps

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John West - "Bear Fight"

Where Cool Things Happen<br />

Where Cool Things Happen

FML<br />

FML

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Red Bull Stratos

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Call of Duty - "The Replacers"

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Philips - "Carousel"

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Oreo - "Daily Twist"

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ALB Golden Chains