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Marco Cremona

Executive Creative Director / Y&R Moscow

 

Marco has worked all over the world for the big networks (Leo Burnett, Lowe, Y&R, McCann) and, as he says, he was lucky enough to win some cool awards (Cannes, Clio, Epica, Eurobest, NY Festival, LIA).

"I started as a copywriter in Milan, where I learned to incorporate the strong artistic background of my country in my profession.  

I then moved to Brazil, where I learned synthesis: communicating to a target that ranges from the illiterate to the Nobel prize forces you to find a simple and universal language.

The third stop was California, where all the creative trends that influence and shape the world are originated – from Hollywood to the Silicon Valley.

I’m now in Russia, the land of the best copywriters of all times – from Tolstoy to Gogol, from Pushkin to Dostoevskij."

More
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Folha de São Paulo - "Hitler"

Cancer Patients Aid Association - "Second hand smoke kills"<br />photo credit: adoholik.com

Cancer Patients Aid Association - "Second hand smoke kills"

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Orange - "Rewind"

Stihl - "Butter"<br />photo credit: coloribus.com
Stihl - "Butter"<br />photo credit: coloribus.com
Stihl - "Butter"<br />photo credit: coloribus.com

Stihl - "Butter"

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HBO - "Stories"

Axe - "Nun"<br />photo credit: coloribus.com

Axe - "Nun"

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Jovem Pan - "Árvore"

K-Y Lubricant<br />photo credit: advertolog.com

K-Y Lubricant

National Parks, Wildlife and Plant Conservation Department - "Keep Chopping"<br />photo credit: coloribus.com

National Parks, Wildlife and Plant Conservation Department - "Keep Chopping"

The Economist<br />photo credit: welovead.com

The Economist

Slaughterhouse-Five<br />photo credit: Wikipedia

Slaughterhouse-Five

Kurt Vonnegut

The Brothers Karamazov<br />photo credit: Wikipedia

The Brothers Karamazov

Fyodor Dostoyevsky

War and Peace<br />photo credit: Wikipedia

War and Peace

Leo Tolstoy

Un amore<br />photo credit: bibliotechelodi.it

Un amore

Dino Buzzati

Dom Casmurro<br />photo credit: amazon.com

Dom Casmurro

Machado de Assis

For Whom the Bell Tolls<br />photo credit: Wikipedia

For Whom the Bell Tolls

Ernest Hemingway

Capitães da Areia<br />photo credit: inlivros.net

Capitães da Areia

Jorge Amado

The Catcher in the Rye<br />photo credit: Wikipedia

The Catcher in the Rye

J. D. Salinger

Kafka on the Shore<br />photo credit: theliterarysnob.tumblr.com

Kafka on the Shore

Haruki Murakami

Of Love and Other Demons<br />photo credit: Wikipedia

Of Love and Other Demons

Gabriel García Márquez

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Eternal Sunshine of the Spotless Mind

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The Big Lebowski

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Il Sorpasso

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Il giardino dei Finzi Contini

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Indagine su un cittadino al di sopra di ogni sospetto

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Vertigo

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La Strada

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The Shining

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Citizen Kane

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The Matrix

Venice, Italy<br />photo credit: Wikipedia
Venice, Italy

Venice, Italy

Jewish Museum, Berlin<br />photo credit: Wikipedia
Jewish Museum, Berlin

Jewish Museum, Berlin

Gorky Park, Moscow<br />photo credit: Wikipedia
Gorky Park, Moscow

Gorky Park, Moscow

Ibirapuera Park, São Paulo, Brazil<br />photo credit: Wikipedia
Ibirapuera Park, São Paulo, Brazil

Ibirapuera Park, São Paulo, Brazil

Sunny Isles Beach, Miami<br />photo credit: Wikipedia
Sunny Isles Beach, Miami

Sunny Isles Beach, Miami

242 Cafe Fusion Sushi, Laguna Beach, California<br />
242 Cafe Fusion Sushi, Laguna Beach, California

242 Cafe Fusion Sushi, Laguna Beach, California

San Siro, Milan<br />photo credit: Wikipedia
San Siro, Milan

San Siro, Milan

Cloud Gate by Anish Kapoor, Chicago<br />photo credit: Wikipedia
Cloud Gate by Anish Kapoor, Chicago

Cloud Gate by Anish Kapoor, Chicago

Fernando de Noronha, Brazil<br />photo credit: Wikipedia
Fernando de Noronha, Brazil

Fernando de Noronha, Brazil

Isabella Stewart Gardner Museum, Boston<br />photo credit: janeausteninboston.wordpress.com
Isabella Stewart Gardner Museum, Boston

Isabella Stewart Gardner Museum, Boston

Pink Floyd<br />photo credit: Wikipedia Pink Floyd
Norman Foster<br />photo credit: Wikipedia Norman Foster
Banksy<br />photo credit: banksy.co.uk Banksy
Jack Nicholson<br />photo credit: Wikipedia Jack Nicholson
Roberto Bolle<br />photo credit: robertobolle.com Roberto Bolle
Anish Kapoor<br />photo credit: Wikipedia Anish Kapoor
Mick Jagger<br />photo credit: Wikipedia Mick Jagger
John McEnroe<br />photo credit: Wikipedia John McEnroe
Stephen Colbert<br />photo credit: Wikipedia Stephen Colbert
José Mourinho<br />photo credit: Wikipedia José Mourinho
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Queensland Tourism - "Best Job in the World"

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CoorDown - "Integration Day"

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Intel - "Museum of Me"

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BGH - "Big Nose"

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The Great Schlep

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British Heart Foundation - "Vinnie Jones / Hands-Only CPR"

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Red Tomato Pizza - "The VIP Fridge Magnet"

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Sir Ken Robinson TED Speech

AaronKoblin.com<br />

AaronKoblin.com

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Andes - "Teletransporter"