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Mark Hunter

Partner & Chief Creative Officer / Deutsch LA

 

In his new role Mark’s primary aim is to elevate Deutsch LA’s creative product to a level on par with the very best in the world and give brands like Volkswagen, Sony PlayStation, Snapple, HTC, Kettle Chips and Dr Pepper the ground-breaking thinking they need to compete in a diverse and continually evolving communications marketplace.

It’s all far cry from the snowy wilds of Toronto’s Bloor Street, where Mark began his career as a copywriter at brilliant place you’ve never heard of called Harrod + Mirlin.  Five years later he accepted an offer to work for BBH in London where he spent the next 5 years creating global campaigns for some of the greatest brands in the world - including Levi’s, Audi, Bertoli and Lynx to name but a few.

From there Mark moved to Amsterdam to take up the helm as CD on the Nike business at Wieden + Kennedy where, among other things, he oversaw the creation of Nike’s 2006 World Cup campaign ‘Joga Bonito’ – Nike’s first truly global integrated campaign and the model for all of their future global initiatives.

In 2007 Mark returned to London briefly taking up the position of Executive Creative Director at Euro/RSCG before crossing the street to take the same job at TBWA\London. Under his leadership, TBWA\London transformed from an ageing traditional shop to a thoroughly modern creative agency via a plethora of new hires, new business wins and a broadening of the shop’s creative and digital capabilities. Recognition soon followed in the form of Cannes lions, BTAA Arrows and D+AD Pencils for Adidas and Skittles and John Smith’s. 

And speaking of creative awards, over the years Mark has created work that’s won more or less every creative award going from Andy, Clio, AICP and One Show awards in the US to multiple Epica, Cannes Lions, BTAA Arrows and D&AD Pencils in the UK and Europe.

A dual national (Canadian/British), Mark now lives in Los Angeles with his wife Fiona and their two young children, Maya 
and Hugo.

Apart from the default categories, Mark also shared his top 10 music albums. Speaking about his choices, he says that "looking at this list I realize that I have, in some way, become that person I used to laugh at when I was younger. The person who still by and large listens to the same music he did when he was at university. To be fair to myself, I listen to lots of different types of music (I really do!), much of it very contemporary. But, when push comes to shove, most of the music that still reaches me in the places music should reach you is far from new".

Physical Graffiti – Led Zeppelin

Sticky Fingers – The Rolling Stones

Siamese Dream – Smashing Pumpkins

Astral Weeks – Van Morrison

Blood on the Tracks – Bob Dylan

Queen is Dead - Smiths

Let it Be – Beatles

Sandinista – The Clash

Elliot Smith  - Super 8

Anthony and the Johnsons - I am a Bird Now

More
Wow… now this is probably the toughest question of all. Honestly, there are so many great ads that I love and admire. Even if I tried to think of them all I would be forgetting another 100, and if I wrote this list 20 days in a row you would get 20 different lists. So, with that in mind, here is the list of my top ten favorite ads of all time… today, on a flight from Washington DC to Los Angeles.
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Tide to Go - "Talking Stain"

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The Economist - "Henry Kissinger"

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Levi's - "Drugstore"

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Nike - "Write the Future"

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Volkswagen Golf - "Night Drive"

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Skittles - "Midas Touch"

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John Smith's - "Have it"

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Stella Artois - "Returning Heroes"

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PlayStation - "Double Life"

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Super Noodles - "Face Off"

These days I almost always read non-fiction. Books on history, biographies, or contemporary social commentary stuff like Malcolm Gladwell. Increasingly I like books I can pick up and put down with ease. With novels you always feel you need to read them in a pretty short space of time to do justice to them and I rarely have that much free time any more. That said… I am rarely moved by non-fiction the way I am by works of the imagination, so despite reading few these days, my choices are mostly novels that have in one way or another inspired me.
Franny and Zooey<br />photo credit: Wikipedia

Franny and Zooey

J.D. Salinger

The Grapes of Wrath<br />photo credit: Wikipedia

The Grapes of Wrath

John Steinbeck

A Confederacy of Dunces<br />photo credit: Wikipedia

A Confederacy of Dunces

John Kennedy Toole

The Painted Bird<br />photo credit: Wikipedia

The Painted Bird

Jerzy Konsinski

Einstein’s Dreams<br />photo credit: Wikipedia

Einstein’s Dreams

Alan Lightman

The Sheltering Sky<br />photo credit: Wikipedia

The Sheltering Sky

Paul Bowles

A Bend in the River<br />photo credit: Wikipedia

A Bend in the River

V.S. Naipaul

The World According to Garp<br />photo credit: Wikipedia

The World According to Garp

John Irving

The Hare with the Amber Eyes<br />photo credit: www.edmunddewaal.com

The Hare with the Amber Eyes

Edmund de Waal

The Quiet American<br />photo credit: Wikipedia

The Quiet American

Graham Greene

I have been a movie buff my whole life. When I was a teenager my first job was in a 4-screen movie theatre so I saw literally hundreds of films for free. And when I was at university my shared house was just down the street from Toronto’s best rep cinema that showed double-bills for four dollars. Sadly, when you have small kids and work a lot movies become one of the first casualties. These days almost all the movies I see are on planes. Truth be told, planes are not a bad place to watch a movie. They’re like small private cinemas where people bring you drinks.
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The Godfather I & II

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There Will Be Blood

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Withnail and I

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Dr. Strangelove

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This is Spinal Tap

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Chinatown

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True Grit

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Cyrano de Bergerac

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Betty Blue

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Down by Law

What can I tell you? I have always loved to travel and have been to few places that haven’t captured at least some small part of my imagination. On every shoot I go on I try to disappear alone for at least one day to get a real sense of the place, to see a side you won’t from the window of a people carrier hustling you to the next location. The names below are all places that have, in one way or another, at some time or another, made me feel happy and glad to be alive.
Amsterdam<br />photo credit: Wikipedia
Amsterdam

Amsterdam

London<br />photo credit: Wikipedia
London

London

New York<br />photo credit: Wikipedia
New York

New York

Los Angeles<br />photo credit: Wikipedia
Los Angeles

Los Angeles

Berlin<br />photo credit: Wikipedia
Berlin

Berlin

Cape Town<br />photo credit: Wikipedia
Cape Town

Cape Town

Paris<br />photo credit: Wikipedia
Paris

Paris

Muskoka, Ontario<br />photo credit: discovermuskoka.ca
Muskoka, Ontario

Muskoka, Ontario

Marlow, England<br />photo credit: Wikipedia
Marlow, England

Marlow, England

Búzios, Brazil<br />photo credit: Wikipedia
Búzios, Brazil

Búzios, Brazil

My wife is an artist and her parents owned galleries in Oxford and Cape Town for 20 years, so I should really know more about art than I do. That said, I do have a deep appreciation of it and have a house filled with original art – just none of it all that good or by anyone very famous. So, my tastes, as far as artists whose names anyone would recognize, are pretty run of the mill. Certainly each of these artists I consider to be a genius and have had the good fortune to see their work in person over the years.
Gary Hume<br />photo credit: multualart.com Gary Hume
Pablo Picasso<br />photo credit: Wikipedia Pablo Picasso
Caravaggio<br />photo credit: Wikipedia Caravaggio
Gustav Klimt<br />photo credit: Wikipedia Gustav Klimt
J.M.W. Turner<br />photo credit: Wikipedia J.M.W. Turner
Vincent van Gogh<br />photo credit: Wikipedia Vincent van Gogh
Amedeo Modigliani<br />photo credit: Wikipedia Amedeo Modigliani
Lawren Harris<br />photo credit: Wikipedia Lawren Harris
Edward Hopper<br />photo credit: Wikipedia Edward Hopper
L.S. Lowry<br />photo credit: Wikipedia L.S. Lowry
Asking a creative about great websites is always tough because I feel like sort of lie about where they spend their time. And who can blame them? These days your depth of digital knowledge is seen as a real measure of how modern a creative you are. Consequently creatives always seem to compile lists of sites so cool you just know there is no possible way they can really be fully immersed in all of them. So, to avoid any bullshit I will simply and honestly list the first 10 different sites that appear in my recent history file right this second.
Facebook<br />

Facebook

The Daily Beast<br />

The Daily Beast

YouTube<br />

YouTube

Autosport<br />

Autosport

FFFFound<br />

FFFFound

Google Images<br />

Google Images

Blogothèque<br />

Blogothèque

Creativity Online<br />

Creativity Online

Wikipedia<br />

Wikipedia

Vbs.tv<br />

Vbs.tv