Aderwise newsletter

Stay informed on our latest news!

Syndicate content

Masako Okamura

Executive Creative Director / Dentsu Vietnam

 

"Advertising can do things that politics or other systems can't." 

More than seventeen years ago, these were the words of a reckless girl, Masako Okamura. Masako is the first Female Creative Director at Dentsu and the pioneer among women. Once a week, Masako lectures at university.

Masako’s works are recognized in many awards, including Cannes, Clio, Spikes, London International Awards and AdFest. She has judged for Clio, YoungGuns, Cannes, One Show, NY ADC and many regional awards. Her public service ads for the Ad Council (in Japan and the U.S.) are now put on a schoolbook in France. Other works are for Liberal Democratic Party (for PM Junichiro Koizumi), Toyota, Shiseido, Suntory, Thai Airways International and Shizuoka broadcasting. She was chosen one of the Asian Top 10 Creative Directors in 2007 by Media magazine and is one of the committee member of the Creative Rankings in Asia.

She is a trendsetter who spread the word ‘Kawaii’ in introducing culture of Japan in many countries. Her first book is ‘How to Be a Copywriter’. In 2011 she was due to publish her second one but she couldn’t make it because she has been busy as a SAKE sommelier. She loves wine and is a huge fan of Chelsea FC. After 3/11, the Great East Japan Earthquake, she tries cheering up Japan through creative and volunteer activity. 

More
See video

Levi's - "Drugstore"

See video

Guinness - "Bet on Black"

See video

Hamlet - "Photo Booth"

See video

Tide to Go - "Talking Stain"

See video

The Guardian - "Three Little Pigs"

See video

Braathen SAFE - "Naked Lunch"

See video

Epuron - "The Power of Wind"

See video

Bud Light - "Mr. Giant Taco Salad Inventor"

See video

Nike - "Write the Future"

See video

Aerolineas Argentinas - "Shadow"

Will You Please Be Quiet, Please?<br />photo credit: Wikipedia

Will You Please Be Quiet, Please?

Raymond Carver

Grimms' Fairy Tales<br />photo credit: Wikipedia

Grimms' Fairy Tales

Brothers Grimm

The Wind-Up Bird Chronicle<br />photo credit: Wikipedia

The Wind-Up Bird Chronicle

Haruki Murakami

Introductory Lectures on Psycho-Analysis<br />photo credit: Wikipedia

Introductory Lectures on Psycho-Analysis

Sigmund Freud

Nineteen Eighty-Four<br />photo credit: Wikipedia

Nineteen Eighty-Four

George Orwell

The Spirit of the Laws<br />photo credit: Wikipedia

The Spirit of the Laws

Montesquieu

The Unbearable Lightness of Being<br />photo credit: goodreads.com

The Unbearable Lightness of Being

Milan Kundera

Travels<br />photo credit: Wikipedia

Travels

Michael Crichton

The New Yorker Stories<br />photo credit: goodreads.com

The New Yorker Stories

Ann Beattie

Gulliver's Travels<br />photo credit: Wikipedia

Gulliver's Travels

Jonathan Swift

See video

Monty Python's Flying Circus (BBC series)

See video

Les Amants du Pont-Neuf

See video

Once Upon a Time in America

See video

Blade Runner

See video

The Lady Eve

See video

Trainspotting

See video

From Russia with Love

See video

Sex and the City (HBO series, not movie!)

See video

The Cell

See video

Reservoir Dogs

Guggenheim Museum, New York and Venice<br />photo credit: guggenheim.org
Guggenheim Museum, New York and Venice

Guggenheim Museum, New York and Venice

Montparnasse Cemetery, Paris (love every cemetery in a big city!)<br />photo credit: Wikipedia
Montparnasse Cemetery, Paris (love every cemetery in a big city!)

Montparnasse Cemetery, Paris (love every cemetery in a big city!)

Kyoto, Japan<br />photo credit: Masako :)
Kyoto, Japan

Kyoto, Japan

Stamford Bridge Stadium, London<br />photo credit: chelseafc.com
Stamford Bridge Stadium, London

Stamford Bridge Stadium, London

Canggu, Bali, Indonesia<br />photo credit: blog.baliwww.com
Canggu, Bali, Indonesia

Canggu, Bali, Indonesia

Regensburg, Germany<br />photo credit: Wikipedia
Regensburg, Germany

Regensburg, Germany

Pangkor Laut Resort, Malaysia<br />photo credit: pangkorlautresort.com
Pangkor Laut Resort, Malaysia

Pangkor Laut Resort, Malaysia

elBulli - Cala Montjoi, Girona, Spain<br />photo credit: elbulli.com
elBulli - Cala Montjoi, Girona, Spain

elBulli - Cala Montjoi, Girona, Spain

Waiheke Island, New Zealand<br />photo credit: Wikipedia
Waiheke Island, New Zealand

Waiheke Island, New Zealand

Roppongi Hills, Tokyo<br />photo credit: Wikipedia
Roppongi Hills, Tokyo

Roppongi Hills, Tokyo

Frida Kahlo<br />photo credit: Wikipedia Frida Kahlo
Wolfgang Amadeus Mozart<br />photo credit: Wikipedia Wolfgang Amadeus Mozart
José Mourinho<br />photo credit: Wikipedia José Mourinho
Paul McCartney<br />photo credit: paulmccartney.com Paul McCartney
David Lynch<br />photo credit: Wikipedia David Lynch
Fumihiko Maki<br />photo credit: Wikipedia Fumihiko Maki
Tom Ford<br />photo credit: Wikipedia Tom Ford
Eiko Ishioka<br />photo credit: www.eikoishioka.com Eiko Ishioka
Marc Chagall<br />photo credit: Wikipedia Marc Chagall
American Ballet Theatre<br />photo credit: abt.org American Ballet Theatre
See video

UNIQLO - "UNIQLOCK"

See video

Diesel Underwear - "Heidies"

Pinterest<br />

Pinterest

See video

Intel - "Museum of Me"

The Style Rookie<br />

The Style Rookie

See video

Burger King - "Whopper Sacrifice"

The Huffington Post<br />

The Huffington Post

BBC News<br />

BBC News

FIFA.com<br />

FIFA.com

Booking.com (iPhone App)<br />

Booking.com (iPhone App)