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Michael Weinzettl

Publisher & Editor-in-Chief / Lürzer's Archive


Michael has been with the Archive since 1987. Established in 1984, Lürzer's Archive magazine showcases exceptional ad campaigns from print, TV and digital. Since 2004, Lürzer's Archive has been publishing the 200 Best series, featuring a range of different volumes focusing on ad photography, illustration, packaging design and other design disciplines. 

In his current position, Michael is in charge of all content. In 2000, he moved to Berlin but continued to work for Archive in this same capacity, also when the company transferred from Franfkurt/Main to Salzburg, and - later - Vienna, Austria, where the company is now headquartered. He successfully divides his time between Berlin and Vienna. 

Michael writes a weekly blog (Editor's Blog on Fridays) on

Volkswagen - "Lemon"<br />photo credit:

Volkswagen - "Lemon"

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Braniff International Airways - "When You Got It Flaunt It"

L.A. Eyeworks - "A face is like a work of art. It deserves a great frame."<br />photo credit:

L.A. Eyeworks - "A face is like a work of art. It deserves a great frame."

Whole campaign. L.A. Eyeworks in-house.

Dubonnet Triptych by A. M. Cassandre<br />photo credit:

Dubonnet Triptych by A. M. Cassandre

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BBC - "Perfect Day"

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Guinness - "Surfer"

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PlayStation - "Double Life"

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Wendy's - "Where's the Beef?"

And just about anything else with the “Joe Sedelmaier touch”.

United Colors of Benetton - "Baby"<br />photo credit:

United Colors of Benetton - "Baby"

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Lürzer's Archive - "One Place: Glazer"

The commercial Dave Dye made for Lürzer’s Archive’s 25th anniversary in 2009: “One place: Glazer”. 

The Piano Teacher<br />photo credit: Wikipedia

The Piano Teacher

Elfriede Jelinek

Self-Help<br />photo credit:


Lorrie Moore

Howl<br />photo credit: Wikipedia


Allen Ginsberg

Walking<br />photo credit:


Thomas Bernhard

Minima Moralia: Reflections From Damaged Life<br />photo credit:

Minima Moralia: Reflections From Damaged Life

Theodor W. Adorno

Slouching Towards Bethlehem<br />photo credit: Wikipedia

Slouching Towards Bethlehem

Joan Didion

Against Interpretation<br />photo credit: Wikipedia

Against Interpretation

Susan Sontag

On the Road<br />photo credit: Wikipedia

On the Road

Jack Kerouac

Vainglory<br />photo credit:


Ronald Firbank

Excellent Women<br />photo credit:

Excellent Women

Barbara Pym

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Synecdoche, New York

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The White Ribbon

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Fellini Satyricon

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The Conformist

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A Serious Man

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India Song

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Une femme douce

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All About My Mother

Venice, California - 1979<br />photo credit:
Venice, California - 1979

Venice, California - 1979

Paris - 1986<br />photo credit: Jill White (
Paris - 1986

Paris - 1986

New York City - 1978<br />photo credit:
New York City - 1978

New York City - 1978

Minneapolis - 1974<br />photo credit:
Minneapolis - 1974

Minneapolis - 1974

Berlin - 2000<br />photo credit:
Berlin - 2000

Berlin - 2000

Madrid - 2010<br />photo credit: Wikipedia
Madrid - 2010

Madrid - 2010

Barcelona - 2013<br />photo credit:
Barcelona - 2013

Barcelona - 2013

Lisbon - 1978<br />photo credit:
Lisbon - 1978

Lisbon - 1978

Atlanta - 1994<br />photo credit:
Atlanta - 1994

Atlanta - 1994

London - 2005<br />photo credit:
London - 2005

London - 2005

Gerhard Richter<br />photo credit: Gerhard Richter
Lucian Freud<br />photo credit: Lucian Freud
Andreas Gursky<br />photo credit: Andreas Gursky
Van Morrison<br />photo credit: Van Morrison
Philip Glass<br />photo credit: Philip Glass
Rickie Lee Jones<br />photo credit: Rickie Lee Jones
Laura Nyro<br />photo credit: Laura Nyro
Neil Young<br />photo credit: Neil Young
Sufjan Stevens<br />photo credit: Sufjan Stevens
Banksy<br />photo credit: Banksy
Google<br />


Wikipedia<br />


IMDb<br />


Burger King - "Subservient Chicken"<br />

Burger King - "Subservient Chicken"

Lürzer's Archive<br />

Lürzer's Archive

iPhone<br />


See video

UNIQLO - "Uniqlock"

Bob Dylan - "Like A Rolling Stone " Interactive Video<br />

Bob Dylan - "Like A Rolling Stone " Interactive Video

Facebook<br />


Spotify<br />