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Naresh Ramchandani

Partner / Pentagram


Partner at Pentagram, co-founder of Do The Green Thing, writer of decent comms, ok poems and bad songs, trying to make the world a little better every day through work and other ways. 

Vertigo Poster by Saul Bass<br />photo credit: Wikipedia

Vertigo Poster by Saul Bass

A masterclass in iconography. 

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Coca-Cola - "I'd Like to Teach the World to Sing"

When advertising could be big, innocent and good.

Andre The Giant (Obey) by Shepard Fairey<br />photo credit: Wikipedia

Andre The Giant (Obey) by Shepard Fairey

The brilliant phenomenon that elected a president.

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Budweiser - "Wassup"

Take advertising, remove logic, add cultural catchiness, stir.

 China Environmental Protection Foundation - "Green Pedestrian Crossing"<br />photo credit:

China Environmental Protection Foundation - "Green Pedestrian Crossing"

Beautiful, participative, powerful. 

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Channel 4 - "Idents"

Astonishing fabrications that you wanted to watch.

United Colors of Benetton - "Hearts"<br />photo credit:

United Colors of Benetton - "Hearts"

Sell some clothes or give a shit?

Lord Kitchener Wants You<br />photo credit: Wikipedia

Lord Kitchener Wants You

Genius line meets genius image makes immortal poster.

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The Guardian - "Points of View"

The commercial I wish I had written.

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The Lego Movie

Hilarious and commercial - everything is awesome. 

William Wegman Polaroids<br />photo credit:

William Wegman Polaroids

William Wegman

Obsession meets beauty meets humour meets dogs.

Concise Oxford English Dictionary<br />photo credit:

Concise Oxford English Dictionary

Everything you need to express anything.

The Waste Land<br />photo credit: Wikipedia

The Waste Land

T.S. Eliot

Changed what poetry could be and could do.

Exercises in Style<br />photo credit:

Exercises in Style

Raymond Queneau

One story rewritten delightfully in many different styles.

The Catcher in the Rye<br />photo credit: Wikipedia

The Catcher in the Rye

J. D. Salinger

The original adolescent alienation tale. 

The Visual Display of Quantitative Information<br />photo credit:

The Visual Display of Quantitative Information

Edward Tufte

The PHD I always wanted to write.

Winnie-the-Pooh<br />photo credit: Wikipedia


A. A. Milne

Beautiful buddhism in bear form.

In Cold Blood<br />photo credit: Wikipedia

In Cold Blood

Truman Capote

A chilling study in objectivity.

Anna Karenina<br />photo credit: Wikipedia

Anna Karenina

Leo Tolstoy

No one should be able to write this well.

The Complete Far Side<br />photo credit:

The Complete Far Side

Gary Larson

Anthropomorphic brilliance again and again.

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The Royal Tenenbaums

My first and fondest trip to Wesandersonland.

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Who's Afraid of Virginia Woolf?

The most savage dialogue I’ve ever seen in celluloid. 

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A Separation

As rich as novel, as real as a photograph.

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Tokyo Story

Makes every child treat their parents better.

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Dr. Strangelove

World leaders lose the plot as Sellers conquers all.

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A Matter of Life and Death

Breathtaking experimentation and fantasy in the name of love.

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No Country for Old Men

A bleak vision of a real terminator in a real world.

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Narrative in meltdown for a festival of gags.

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The Verdict

Still the most beautifully understated film I’ve seen.

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Stranger Than Paradise

Wonderful single-shot tableaus of people who can’t communicate. 

Glastonbury, England<br />photo credit:
Glastonbury, England

Glastonbury, England

For one weekend a year, how life should be.

The Cricket Club of India<br />photo credit: Naresh Ramchandani
The Cricket Club of India

The Cricket Club of India

In new money Mumbai, my favourite piece of old Bombay.

Sizewell Beach, England<br />photo credit: Naresh Ramchandani
Sizewell Beach, England

Sizewell Beach, England

All that power sure makes you think.

The furniture floor of Liberty London<br />photo credit: Wikipedia
The furniture floor of Liberty London

The furniture floor of Liberty London

Basically, I want everything in it.

Redwood National and State Parks, California<br />photo credit: Wikipedia
Redwood National and State Parks, California

Redwood National and State Parks, California

Take your self-importance down a notch or twenty.

Mum's fridge<br />photo credit: Naresh Ramchandani
Mum's fridge

Mum's fridge

The source of all that’s good. 

Waterloo Bridge, London<br />photo credit: Wikipedia
Waterloo Bridge, London

Waterloo Bridge, London

To me, the centre of London, where we scattered my father’s ashes.

The Barbican<br />photo credit: Wikipedia
The Barbican

The Barbican

What the future held, maybe still does.

Swiss Cottage Central Library, London<br />photo credit:
Swiss Cottage Central Library, London

Swiss Cottage Central Library, London

An advernture in municipal modernism. 

The bench in my garden<br />photo credit:
The bench in my garden

The bench in my garden

Where most things work themselves out.

Bridget Riley<br />photo credit: Wikipedia Bridget Riley

Bridget Riley

Geometry has never been so absorbing.

Richard Long<br />photo credit: Richard Long

Richard Long

I look at his work and I am at peace.

Ed Ruscha<br />photo credit: Ed Ruscha

Ed Ruscha

Ordinary words never meant so much.

Yves Klein<br />photo credit: Yves Klein

Yves Klein

Panache in experimental art form.

Cornelia Parker<br />photo credit: Cornelia Parker

Cornelia Parker

Blows sheds up, blows me away.

David Shrigley<br />photo credit: David Shrigley

David Shrigley

Notes of honesty and hilarity.

Andreas Gursky<br />photo credit: Andreas Gursky

Andreas Gursky

Humanity’s brilliance and folly on an astonishing scale.

Norman McLaren<br />photo credit: Norman McLaren

Norman McLaren

Animation straight from his imagination.

Joan Miró<br />photo credit: Joan Miró

Joan Miró

Societies of shapes living in happy worlds.

Yoshitomo Nara<br />photo credit: Yoshitomo Nara

Yoshitomo Nara

Innocence beautifully corrupted.

Skype<br />


The best real-world connection that computers allow us to make.

"Missing Missy" by David Thorne<br />photo credit:

"Missing Missy" by David Thorne

A savage satire showing us how not to service a client.

Soda Constructor<br />photo credit: Wikipedia

Soda Constructor

Early digital experiment where you created living twitching animal forms.

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Big Ideas (Don't Get Any) by James Houston

Icons of analogue nostalgia make a wicked Radiohead remix.

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Bing & Jay-Z - "Decoded"

A brilliant digital-real world campaign to promote his autobiography.

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Bands lovingly redubbed to sound hilariously amateur.

Line Rider<br />photo credit: Wikipedia

Line Rider

Simple, thrilling, addictive, communal.

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Daft Punk - "Daft Hands"

The greatest user-generated promo ever.

Comment is Free<br />

Comment is Free

The Guardian’s ground-breaking platform for reader commentary.

Next Bus<br />

Next Bus

The app that takes the guesswork out of waiting for a bus.