Aderwize

Co-Founder & Chief Creative Officer / Design Army

Pum is responsible for overseeing all creative coming through the firm's doors. An award-winning creative director with a keen attention to detail, Pum has successfully led the creative development of numerous high-profile campaigns both nationally and abroad. As a native of Bangkok, she brings a global sensibility to American design - a creative point of view that draws from different cultures and resonates with diverse audiences. 

Pum regularly judges elite design competitions and served as the chair of the 2012 One Show Design jury. She has been featured in industry publications such as Communication Arts, Graphis, HOW, Print, STEP, Novum (Germany), Coupe (Canada), Concept Magazine (Indonesia), and Art4D (Thailand). Her work has earned a plethora of awards, including One Show Gold Pencils, Art Directors Club Cube, D&AD, Red Dot Award, AIGA 365, I.D. Annual Design Review, National Addys, SPD Award, and Type Directors Club. 

Pum was named by Graphic Design USA as one of the top 50 People to Watch, and was awarded as a Rising Star by the Washington Business Journal's Women Who Mean Business. She currently serves as a member of the Board of Directors for The One Club in New York.

Pum excels at establishing the vision behind high-profile design campaign. Skilled in the creation and implementation of corporate identity, branding, conceptual design, she has guided the design and development of many award-winning work. Her clients includes Adobe, Bank of America, GE, Disney, Bloomingdale's, Ritz Carlton, The Washington Ballet, Verizon, Neenah Paper, and recently she was the creative director for the premier issue of the Washingtonian's Bride and Groom magazine.