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Pum Lefebure

Co-Founder & Chief Creative Officer / Design Army

 

Pum is responsible for overseeing all creative coming through the firm's doors. An award-winning creative director with a keen attention to detail, Pum has successfully led the creative development of numerous high-profile campaigns both nationally and abroad. As a native of Bangkok, she brings a global sensibility to American design - a creative point of view that draws from different cultures and resonates with diverse audiences. 

Pum regularly judges elite design competitions and served as the chair of the 2012 One Show Design jury. She has been featured in industry publications such as Communication Arts, Graphis, HOW, Print, STEP, Novum (Germany), Coupe (Canada), Concept Magazine (Indonesia), and Art4D (Thailand). Her work has earned a plethora of awards, including One Show Gold Pencils, Art Directors Club Cube, D&AD, Red Dot Award, AIGA 365, I.D. Annual Design Review, National Addys, SPD Award, and Type Directors Club. 

Pum was named by Graphic Design USA as one of the top 50 People to Watch, and was awarded as a Rising Star by the Washington Business Journal's Women Who Mean Business. She currently serves as a member of the Board of Directors for The One Club in New York.

Pum excels at establishing the vision behind high-profile design campaign. Skilled in the creation and implementation of corporate identity, branding, conceptual design, she has guided the design and development of many award-winning work. Her clients includes Adobe, Bank of America, GE, Disney, Bloomingdale's, Ritz Carlton, The Washington Ballet, Verizon, Neenah Paper, and recently she was the creative director for the premier issue of the Washingtonian's Bride and Groom magazine.

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All the ads from Sterling Cooper Draper Pryce presented by Don Draper<br />photo credit: candyindustry.com

All the ads from Sterling Cooper Draper Pryce presented by Don Draper

United Colors of Benetton / Oliviero Toscani & Tibor Kalman<br />photo credit: adsoftheworld.com

United Colors of Benetton / Oliviero Toscani & Tibor Kalman

The ads inspired me to become a creative director.

Volkswagen - "Think Small"<br />photo credit: adsoftheworld.com

Volkswagen - "Think Small"

Louis Vuitton - "Andre Agassi and Steffi Graf"<br />photo credit: theinspirationroom.com

Louis Vuitton - "Andre Agassi and Steffi Graf"

Is there any greater journey than love? Andre and Steffi on Louis Vuitton Journey.

See video

Apple - "Think Different"

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Thai Commercials

Growing up in Thailand, I saw a lot of ads displaying a good sense of humor.

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United Airlines - "It's time to fly"

So imaginative. I love both spots equally.

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Prada Candy L'Eau

Shot by Wes Anderson and Roman Coppola. I like Part 2 the most.

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Apple - "1984"

Nike Classic Branding, with the slogan "Just Do It."<br />photo credit: adweek.com

Nike Classic Branding, with the slogan "Just Do It."

Where the Wild Things Are<br />photo credit: Wikipedia

Where the Wild Things Are

Maurice Sendak

The Great Gatsby<br />photo credit: Wikipedia

The Great Gatsby

F. Scott Fitzgerald

The Principles of Uncertainty<br />photo credit: mairakalman.com

The Principles of Uncertainty

Maira Kalman

Grid Systems in Graphic Design<br />photo credit: amazon.com

Grid Systems in Graphic Design

Josef Müller-Brockmann

It's Not How Good You Are, Its How Good You Want to Be<br />photo credit: phaidon.com

It's Not How Good You Are, Its How Good You Want to Be

Paul Arden

George Lois: On His Creation of the Big Idea<br />photo credit: amazon.com

George Lois: On His Creation of the Big Idea

George Lois

Rich Dad Poor Dad<br />photo credit: amazon.com

Rich Dad Poor Dad

Robert Kiyosaki

Dictionary<br />photo credit: Wikipedia

Dictionary

My college Art History book. When I’m stuck, I go there.<br />photo credit: themasterpiececards.com

My college Art History book. When I’m stuck, I go there.

The E-Myth Worldwide<br />photo credit: emyth.com

The E-Myth Worldwide

See video

Lost in Translation

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The Royal Tenenbaums

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The Sound of Music

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Singing in the Rain

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Schindler's List

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Up (Carl and Ellie Intro)

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Moonrise Kingdom

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Pulp Fiction

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Argo

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A Christmas Story

Bangkok, Thailand<br />photo credit: Pum Lefebure
Bangkok, Thailand

Bangkok, Thailand

My home town.

Rayavadee Resort, Krabi, Thailand<br />photo credit: rayavadee.com
Rayavadee Resort, Krabi, Thailand

Rayavadee Resort, Krabi, Thailand

One of the most beautiful places on earth.

Sculpture Garden - National Gallery of Art, Washington, D.C.<br />photo credit: mysweetteaphoto.com
Sculpture Garden - National Gallery of Art, Washington, D.C.

Sculpture Garden - National Gallery of Art, Washington, D.C.

My favourite place in Washington, D.C.

Tokyo, Japan<br />photo credit: Wikipedia
Tokyo, Japan

Tokyo, Japan

I love everything about it. The vibe, the culture, the people, the food, the fashion...

Copenhagen, Denmark<br />photo credit: Wikipedia
Copenhagen, Denmark

Copenhagen, Denmark

Beijing, China<br />photo credit: Pum Lefebure
Beijing, China

Beijing, China

The NoMad Restaurant, New York<br />photo credit: thenomadhotel.com
The NoMad Restaurant, New York

The NoMad Restaurant, New York

Marché aux Puces St-Ouen de Clignancourt (Flea Market), Paris<br />photo credit: hipparis.com
Marché aux Puces St-Ouen de Clignancourt (Flea Market), Paris

Marché aux Puces St-Ouen de Clignancourt (Flea Market), Paris

Wynwood Art District in Miami<br />photo credit: wynwoodmiami.com
Wynwood Art District in Miami

Wynwood Art District in Miami

My nest<br />photo credit: instagram.com/pumlefebure
My nest

My nest

I’m building a house. It’s my hideaway from it all. Follow @thelefebure on Instagram to see my house in progress, built from the ground up. Design is a process!

Alexander Calder<br />photo credit: hirshhorn.si.edu Alexander Calder
Willem de Kooning<br />photo credit: Wikipedia Willem de Kooning
Chet Baker<br />photo credit: jazzinphoto.wordpress.com Chet Baker
Steve Jobs<br />photo credit: blog.sfgate.com Steve Jobs

Steve Jobs

The greatest artist of our time. He redefined “art”.

Helena Bonham Carter<br />photo credit: http://alexbrowning.wordpress.com/ Helena Bonham Carter

Helena Bonham Carter

Amazing actress! She can pull off The Queen of England (The King’s Speech) and The Queen of Hearts (Alice in Wonderland).

The Beatles<br />photo credit: thebeatles.com The Beatles
Children's Art (Under the age of 5)<br />photo credit: Wikipedia Children's Art (Under the age of 5)

Children's Art (Under the age of 5)

It’s pure imagination. “All children are artists. The problem is how to remain an artist once he grows up.” (Pablo Picasso)

Comme des Garçons<br /> Comme des Garçons

Comme des Garçons

Fashion as art.

Yayoi Kusama<br />photo credit: pasunautre.com Yayoi Kusama
Picasso's Blue Period<br />photo credit: Wikipedia Picasso's Blue Period
Nike FuelBand<br />

Nike FuelBand

Motivation on your wrist. It's like crack, addictive!

Net-A-Porter.com<br />

Net-A-Porter.com

Changing the way women shop - women today are cash rich, time poor.

iPhone<br />

iPhone

It is my 33rd body part.

Instagram<br />

Instagram

I love Instagram! I always take a lot of photos when I travel. See my world @pumlefebure.

NPR iPad App<br />

NPR iPad App

What the Font?<br />

What the Font?

Iphone app that identifies all the fonts you want to know.

Uber<br />

Uber

You’ve got to love UBER! App that connects me with a driver on my night out :)

Parkmobile<br />

Parkmobile

I live in D.C. and this app reduces the number of parking tickets I get each month :)

Jibbigo<br />

Jibbigo

This mobile offline language translation app comes in handy when I travel.

Design Army<br />

Design Army

Stay tuned. We are working on our new website www.designarmy.com.