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Tony Granger

Global Chief Creative Officer / Young & Rubicam

 

Tony Granger is Global Chief Creative Officer of Young & Rubicam and architect of the company's global creative community.

Since arriving at Young & Rubicam in 2008, Tony has attracted some of the industry’s best creative talent and fully integrated digital into the agency.

He has also built a global creative community in both spirit and practice. As a result, all of Y&R's clients — anywhere in the world — get access to precisely the right creative talent they need to create the most appropriate and powerful work.

Creating a collaborative creative culture has resulted in great work and results for clients such as LG, Virgin Atlantic, Land Rover, Dell, Xerox and JCPenney.

It’s also earned great industry recognition. Since Tony’s arrival, the agency moved up to number five from 14th in the Gunn Report, a reflection of the agency’s strong performance at the most prestigious international creative competitions. At this past Cannes Lions in June 2013, Y&R enjoyed its best performance ever — the agency was named the fourth agency network in the world. Y&R’s agencies won 66 Lions across 14 categories, including a prestigious Titanium Lion.

Before joining Y&R, Tony spent five years at Saatchi & Saatchi. There, too, he led the agency’s creative transformation. He led a similar renaissance at Bozell New York. Tony began his career in his native South Africa, where he led TBWA/Hunt Lascaris, a shop of proud heritage and creative pedigree.

Tony and his agencies have won many awards, and he’s been fortunate to serve as president of several international juries. But he’s most proud to have shaped top creative agencies, and worked with the world’s most sought-after clients on some of the most recognized and influential global brands. He is excited about the future of the business and this industry.

Besides the classic Aderwise categories, Tony shared his top 10 songs of all time as well:

Pink Floyd - "Wish You Were Here"

Bob Dylan - "The Times They Are a-Changin'"

Led Zeppelin - "Immigrant Song"

Lou Reed - "Perfect Day"

Lynyrd Skynyrd - "Simple Man"

Derek and the Dominos - "Layla"

Bob Marley - "No Woman, No Cry"

The Beatles - "Come Together"

Rolling Stones - "Time Is on My Side"

The Doors - "Hello, I Love You"

More
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NSPCC - "Real Children Don't Bounce Back"

See video

Volkswagen - "Snow Plow"

See video

Red Bull Stratos

See video

American Express - "Small Business Saturday"

See video

Nike - "Write the Future"

See video

Intel & Toshiba - "The Beauty Inside"

See video

Honda - "Cog"

See video

PlayStation - "Double Life"

See video

Old Spice - "The Man Your Man Could Smell Like" Campaign

See video

Apple - "1984"

Oh, the Places You'll Go!<br />photo credit: Wikipedia

Oh, the Places You'll Go!

Dr. Seuss

Who Moved My Cheese?<br />photo credit: Wikipedia

Who Moved My Cheese?

Spencer Johnson

Steve Jobs<br />photo credit: Wikipedia

Steve Jobs

Walter Isaacson

Long Walk to Freedom<br />photo credit: Wikipedia

Long Walk to Freedom

Nelson Mandela

The Diary of a Young Girl<br />photo credit: Wikipedia

The Diary of a Young Girl

Anne Frank

Chronicles: Volume One<br />photo credit: Wikipedia

Chronicles: Volume One

Bob Dylan

Lennon: The Man, the Myth, the Music<br />photo credit: goodreads.com

Lennon: The Man, the Myth, the Music

Tim Riley

1776<br />photo credit: Wikipedia

1776

David McCullough

Blood and Thunder: The Epic Story of Kit Carson and the Conquest of the American West<br />photo credit: barnesandnoble.com

Blood and Thunder: The Epic Story of Kit Carson and the Conquest of the American West

Hampton Sides

The Holy Bible<br />photo credit: Wikipedia

The Holy Bible

See video

Star Wars: Episode IV - A New Hope

See video

The Good, the Bad and the Ugly

See video

Searching for Sugar Man

See video

Dr. No

See video

The Lord of the Rings Trilogy

See video

Dirty Harry

See video

Pulp Fiction

See video

George Harrison: Living in the Material World

See video

The Wizard of Oz

See video

Lawrence of Arabia

Anywhere on Safari<br />photo credit: Wikimedia
Anywhere on Safari

Anywhere on Safari

Kailua Beach, Hawaii<br />photo credit: portaloha.com
Kailua Beach, Hawaii

Kailua Beach, Hawaii

Museum of Modern Art, New York City<br />photo credit: Wikimedia
Museum of Modern Art, New York City

Museum of Modern Art, New York City

Running along the Hudson River on the West Side of NYC<br />photo credit: Wikipedia
Running along the Hudson River on the West Side of NYC

Running along the Hudson River on the West Side of NYC

North York Moors, North Yorkshire, England<br />photo credit: Wikipedia
North York Moors, North Yorkshire, England

North York Moors, North Yorkshire, England

Thanksgiving Dinner with My Family<br />photo credit: Wikipedia
Thanksgiving Dinner with My Family

Thanksgiving Dinner with My Family

On the Seat of My Indian Motorcycle<br />photo credit: totalmotorcycle.com
On the Seat of My Indian Motorcycle

On the Seat of My Indian Motorcycle

Barcelona, Spain<br />photo credit: Wikipedia
Barcelona, Spain

Barcelona, Spain

Cartagena, Colombia<br />photo credit: Wikipedia
Cartagena, Colombia

Cartagena, Colombia

Watching the Yankees Beat the Red Sox at Yankee Stadium<br />photo credit: Wikipedia
Watching the Yankees Beat the Red Sox at Yankee Stadium

Watching the Yankees Beat the Red Sox at Yankee Stadium

Vincent van Gogh<br />photo credit: Wikipedia Vincent van Gogh
Pablo Picasso<br />photo credit: huffingtonpost.com Pablo Picasso
Andy Warhol<br />photo credit: biography.com Andy Warhol
Jean-Michel Basquiat<br />photo credit: basquiat.com Jean-Michel Basquiat
Keith Haring<br />photo credit: badmagics.com Keith Haring
Banksy<br />photo credit: banksy.co.uk Banksy
Bernard Buffet<br />photo credit: Wikipedia Bernard Buffet
Roy Lichtenstein<br />photo credit: Wikipedia Roy Lichtenstein
Henri Matisse<br />photo credit: biography.com Henri Matisse
Joan Miró<br />photo credit: Wikipedia Joan Miró
Waze<br />

Waze

Facebook<br />

Facebook

Instagram<br />

Instagram

Everything about my iPhone<br />

Everything about my iPhone

Nike FuelBand<br />

Nike FuelBand

4K Technology<br />photo credit: Wikipedia

4K Technology

Facetime<br />

Facetime

YouTube<br />

YouTube

Netflix<br />

Netflix

Rhapsody<br />

Rhapsody