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Ty Montague

Co-founder & Co-CEO / co: collective

 

After 20+ years in traditional advertising, Ty and his partner Rosemarie Ryan joined together with two other seasoned experts from outside advertising, Neil Parker (business strategy) and Richard Schatzberger (technology experience) to launch co:collective in September of 2010. Co:collective is a growth and innovation accelerator that specializes in inventing and re-inventing products, businesses and brands. Co: has been engaged by YouTube, Google, Microsoft, GE and Kohl's among others. Ty is happiest when things are under construction, which is why he has spent his career as an innovator and agent of change.

As Co-President, Chief Creative Officer, JWT North America Ty and his partner Rosemarie Ryan helped lead a 5-year transformation of the agency. This effort culminated with JWT being named Adweek magazine's 2009 Global Agency of the Year—the first award of its kind for JWT and parent company WPP.

Prior to that Ty launched and helped build the New York office of Bartle Bogle Hegarty, ran the New York office of Wieden+Kennedy and worked at the New York office of Chiat\Day.

Ty is an author and frequent speaker on the topics of innovation, leadership, business transformation and the power of story. He has also been a speaker and guest lecturer at many leading business schools, including the Wharton School, NYU Stern School of Business, and Columbia Business School. His first book True Story:How to Combine Story and Action to Transform Your Business (2013 Harvard Business Press) launched on July 16, 2013. Creativity Magazine has named Ty one of the 50 most influential creative minds of the past 20 years, Advertising Age named him one of the Top 10 Creative Directors in America and Fast Company Magazine named him one of the Top Ten Creative Minds in business.

Ty has two sons, Miles and Mackinnon, and lives in Westport, Connecticut with his wife Dany and their beagle Jerry.

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Red Bull Stratos

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BMW - "The Hire"

Patagonia - "Don't Buy This Jacket"<br />photo credit: adweek.com

Patagonia - "Don't Buy This Jacket"

Starbucks Takes a Coffee Break<br />photo credit: nytimes.com

Starbucks Takes a Coffee Break

The relaunch of the company.

Pretty much anything Howard Gossage ever did<br />photo credit: lacreativeclub.com

Pretty much anything Howard Gossage ever did

The Michael Graves collection at Target<br />

The Michael Graves collection at Target

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Honda - "Cog"

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Red Bull - "The Art of Flight"

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Nike - "If You Let Me Play"

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Audi - "Art of the Heist"

Fear and Loathing in Las Vegas<br />photo credit: Wikipedia

Fear and Loathing in Las Vegas

Hunter S. Thompson

The Monkey Wrench Gang<br />photo credit: Wikipedia

The Monkey Wrench Gang

Edward Abbey

Blood Meridian<br />photo credit: Wikipedia

Blood Meridian

Cormac McCarthy

Desert Solitaire<br />photo credit: Wikipedia

Desert Solitaire

Edward Abbey

The Dog Stars<br />photo credit: peterheller.net

The Dog Stars

Peter Heller

Fight Club<br />photo credit: Wikipedia

Fight Club

Chuck Palahniuk

Endurance: Shackleton's Incredible Voyage<br />photo credit: goodreads.com

Endurance: Shackleton's Incredible Voyage

Alfred Lansing

The Hobbit & The Lord of the Rings<br />photo credit: barnesandnoble.com

The Hobbit & The Lord of the Rings

J. R. R. Tolkien

Of Mice and Men<br />photo credit: Wikipedia

Of Mice and Men

John Steinbeck

The Hitchhiker's Guide to the Galaxy<br />photo credit: Wikipedia

The Hitchhiker's Guide to the Galaxy

Douglas Adams

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The Godfather

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Apocalypse Now

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2001: A Space Odyssey

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Alien

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Putney Swope

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Pretty much anything by Wes Anderson

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Raising Arizona

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Fargo

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Whitnail and I

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Butch Cassidy and the Sundance Kid

Taos, New Mexico<br />photo credit: Wikipedia
Taos, New Mexico

Taos, New Mexico

Vermejo Park Ranch, New Mexico<br />photo credit: vermejoparkranch.com
Vermejo Park Ranch, New Mexico

Vermejo Park Ranch, New Mexico

Anywhere in the world with the Dutch Oven Snowboard Team, but especially, out of bounds, Jackson Hole<br />photo credit: jacksonhole.com
Anywhere in the world with the Dutch Oven Snowboard Team, but especially, out of bounds, Jackson Hole

Anywhere in the world with the Dutch Oven Snowboard Team, but especially, out of bounds, Jackson Hole

Diving the wall off Le Pitons, St. Lucia<br />photo credit: Wikipedia
Diving the wall off Le Pitons, St. Lucia

Diving the wall off Le Pitons, St. Lucia

Les Deux Magots, Paris<br />photo credit: Wikipedia
Les Deux Magots, Paris

Les Deux Magots, Paris

Frontier Restaurant, Albuquerque, New Mexico<br />photo credit: Wikimedia
Frontier Restaurant, Albuquerque, New Mexico

Frontier Restaurant, Albuquerque, New Mexico

Anywhere in the Virgin Islands on a sailboat<br />photo credit: sailmagazine.com
Anywhere in the Virgin Islands on a sailboat

Anywhere in the Virgin Islands on a sailboat

Home. Wife. Fire. Wine.<br />photo credit: cbsnews.com
Home. Wife. Fire. Wine.

Home. Wife. Fire. Wine.

In the break with son, Mack, Salulita and surrounds<br />photo credit: sayulita.com
In the break with son, Mack, Salulita and surrounds

In the break with son, Mack, Salulita and surrounds

Breaking out of the clouds on final approach, anywhere in the world<br />photo credit: antarctica.gov.au
Breaking out of the clouds on final approach, anywhere in the world

Breaking out of the clouds on final approach, anywhere in the world

Tibor Kalman<br />photo credit: aiga.org Tibor Kalman
R. Crumb<br />photo credit: biography.com R. Crumb
Walt Disney<br />photo credit: Wikipedia Walt Disney
Banksy<br />photo credit: banksy.co.uk Banksy
Michel Gondry<br />photo credit: wired.com Michel Gondry
Frank Gehry<br />photo credit: inhabitat.com Frank Gehry
Ferdinand Porsche<br />photo credit: Wikipedia Ferdinand Porsche
Steve Jobs<br /> Steve Jobs
Jonathan Harris<br />photo credit: Wikimedia Jonathan Harris
Billy Collins<br />photo credit: poetryfoundation.org Billy Collins
The Beast<br />photo credit: totalfilm.com

The Beast

The promotional campaign for the film AI.

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The 2008 Obama Campaign

The whole digital and social strategy. 

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Burger King - "Whopper Sacrifice"

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American Express Open

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Best Buy - "Twelp Force"

Arcade Fire - "The Wilderness Downtown"<br />

Arcade Fire - "The Wilderness Downtown"

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HBO - "Voyeur"

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Philips - "Carousel"

Cadillac  Ciel/ Cool Hunting<br />photo credit: coolhunting.com

Cadillac Ciel/ Cool Hunting

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Mini Cooper - "Counterfeit" Campaign