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William Gelner

Chief Creative Officer & Managing Partner / 180LA

 

William is CCO and Managing Partner of 180LA, an agency he helped start up six years ago. Since then he has overseen all creative talent, work produced and business won, growing the office to over 100 people with a client list that includes Sony, Expedia, adidas, Pepsi, Boost Mobile and Mitsubishi Motors.

Here he launched “The Rocket Project” and “Project Shiphunt”, two award-winning, branded content TV shows for Sony and Intel. Most recently, he spearheaded the film, “Find Your Understanding” for Expedia that was selected by TED as one of the top ten Ads Worth Spreading, 2013.

Before joining 180LA, William was Group Creative Director at BBH NY where he led all creative development on Axe. He launched the brand in North America and his branded content series, “Gamekillers,” catapulted Axe into cultural and commercial success.

His experience also includes Mike’s Hard Lemonade, Fox Sports and the iconic, Johnnie Walker, "Keep Walking" striding man campaign.

William has received national and international recognition for his work at Cannes, The One Show, Webby’s, The Bees, Communication Arts, Clio’s, New York Art Director’s Club, D&AD, Addy’s, AICP, Kelly Awards, Tomorrow Awards, Athena’s, Effies and Guinness World Records.

When not working, he and his big, yellow longboard can be found whenever there are waves. 

More
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Apple - "1984"

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Miller High Life Campaign

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Apple - "Think Different"

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Nike - "Write the Future"

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Red Bull Stratos

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Guinness - "Surfer"

Rolling Stone - "Perception vs. Reality"<br />photo credit: fallon.com
Rolling Stone - "Perception vs. Reality"<br />photo credit: fallon.com
Rolling Stone - "Perception vs. Reality"<br />photo credit: fallon.com
Rolling Stone - "Perception vs. Reality"<br />photo credit: fallon.com

Rolling Stone - "Perception vs. Reality"

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P&G - "Thank you, Mom"

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Little Caesars - "I Have a Brother"

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AXE - "Gamekillers"

A Confederacy of Dunces<br />photo credit: Wikipedia

A Confederacy of Dunces

John Kennedy Toole

The Fountainhead<br />photo credit: Wikipedia

The Fountainhead

Ayn Rand

Freedom<br />photo credit: Wikipedia

Freedom

Jonathan Franzen

Lord of the Flies<br />photo credit: Wikipedia

Lord of the Flies

William Golding

Slaughterhouse-Five<br />photo credit: Wikipedia

Slaughterhouse-Five

Kurt Vonnegut

Gravity's Rainbow<br />photo credit: Wikipedia

Gravity's Rainbow

Thomas Pynchon

Anything by Charles Bukowski<br />photo credit: juniperbooks.com

Anything by Charles Bukowski

The Devil and Sonny Liston<br />photo credit: bookcoverarchive.com

The Devil and Sonny Liston

Nick Tosches

The Unbearable Lightness of Being<br />photo credit: Wikipedia

The Unbearable Lightness of Being

Milan Kundera

King of the World<br />photo credit: goodreads.com

King of the World

David Remnick

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The Godfather

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Goodfellas

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The Shining

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Reservoir Dogs

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Memento

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Pulp Fiction

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Alien

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Se7en

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Her

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The Matrix

Namotu Island, Fiji<br />photo credit: facebook.com/Namotufiji
Namotu Island, Fiji

Namotu Island, Fiji

Montauk, New York<br />photo credit: nycsunflower.wordpress.com
Montauk, New York

Montauk, New York

Malibu, California<br />photo credit: Wikipedia
Malibu, California

Malibu, California

Paris, France<br />photo credit: Wikipedia
Paris, France

Paris, France

Louie Mueller Barbecue, Taylor, Texas<br />photo credit: manuptexasbbq.blogspot.com
Louie Mueller Barbecue, Taylor, Texas

Louie Mueller Barbecue, Taylor, Texas

Barcelona, Spain<br />photo credit: Wikipedia
Barcelona, Spain

Barcelona, Spain

Hiko Sushi, Los Angeles<br />photo credit: laweekly.com
Hiko Sushi, Los Angeles

Hiko Sushi, Los Angeles

North Shore of Kauai, Hawaii<br />photo credit: Wikipedia
North Shore of Kauai, Hawaii

North Shore of Kauai, Hawaii

Austin, Texas<br />photo credit: Wikipedia
Austin, Texas

Austin, Texas

Anywhere in Italy<br />photo credit: Wikipedia
Anywhere in Italy

Anywhere in Italy

Leonardo da Vinci<br />photo credit: biography.com Leonardo da Vinci
Jackson Pollock<br />photo credit: biography.com Jackson Pollock
Pablo Picasso<br />photo credit: huffingtonpost.com Pablo Picasso
Santiago Calatrava<br />photo credit: taschen.com Santiago Calatrava
Andy Warhol<br />photo credit: biography.com Andy Warhol
Banksy<br />photo credit: banksy.co.uk Banksy
Frank Gehry<br />photo credit: inhabitat.com Frank Gehry
Frank Lloyd Wright<br />photo credit: Wikipedia Frank Lloyd Wright
Antoni Gaudí<br />photo credit: Wikipedia Antoni Gaudí
Sage Vaughn<br />photo credit: laweekly.com Sage Vaughn
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Nike Livestrong - "Chalkbot"

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Burger King - "Whopper Sacrifice"

Nike+<br />

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Burger King - "Subservient Chicken"<br />

Burger King - "Subservient Chicken"

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WestJet - "Christmas Miracle"

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Intel & Toshiba - "The Beauty Inside"

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Smirnoff - "Tea Partay"

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Smart - "TXTBKS"

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Google - "Dear Sophie"

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Dove - "Evolution"