Braniff International Airways - "When You Got It Flaunt It"

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George Lois

George Lois is advertising’s most famous art director. Time magazine called Lois “A media renaissance man...an iconoclastic genius...a legendary advertising guru.” He founded the Creative Revolution that spawned modern advertising, as his iconoclastic talent created icons–dramatizing the problems, solutions, foibles, and promises of life. Indeed, most astute media critics recognize Lois as a pioneering avant-garde mover of the culture.

Lois is the founder of the first ad agency in America with an art directors name on the masthead. Running his own agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in Ameircan (and world) culture.

George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, The Herb Lubalin Award (Society of Publication Designers), CLIO (presented by Tommy Hilfiger), as well as a subject of the Master Series at the School of Visual Arts. In 2013, Lois was voted The Most Influential Art Director of the Past 50 Years by Graphic Design USA.

In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection.

He is the author of 10 books – his latest is Damn Good Advice (for people with talent), Additionally, George is in the process of designing Lois Logos, and a revised e-book version of George, be careful called An Autobiography of the Real Mad Man: George, be careful. Both to be released in 2014.