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Johnny Tan

Chief Creative Officer / BBH China

 

Johnny started his career in 1997 after graduating from Art Center College of Design. He cut his teeth at BBDO New York.

In 2003, he became creative director at Y&R New York where he helped the agency win multiple accounts and creative awards. He was a member of the creative council that spearheaded New York’s bid for the 2012 Olympics.

In 2005, he made a move to Asia to become Executive Creative Director at BBDO China. In 2006, he became Executive Creative Director at BBH China where he remains today as Chief Creative Officer.

In his career, Johnny has won multiple awards at Cannes Lions, One Show, D&AD, Art Directors Club, CLIOS, LIAA, AICP, Webby awards, New York Festivals, Spikes Asia and AdFest.

He helped BBH win 2008 Media Magazine’s Independent Agency of the Year, 2009 Media Magazine Agency of the Year and 2009 AdAge China agency of the Year.

His Johnnie Walker campaign, “Yulu”, was voted the top campaign for 2011 by Campaign Asia. It also achieved something unprecedented. It was officially selected in 5 international film festivals.

In 2014, Johnny won the prestigious AME Green Awards for his work for WWF. A fervent believer that the power of creativity can help change the world, Johnny has helped win the rare 2014 Cannes Chimera award.

He has served on juries of several major award shows including D&AD and Cannes Lions.

Beyond advertising, Johnny is also a proficient filmmaker, an obsessed runner, a culinary enthusiast and teacher.

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The Guardian - "Points of View"

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