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Suzana Apelbaum

Creative Director / Anomaly

 

A recognized industry innovator and globally award-winning creative, Suzana has vast experience working with top brands including Coca-Cola, Microsoft, Fiat, Google, Red Bull, Cadbury Adams, Unilever, Pampers, BlackBerry.

Suzana began her advertising career as a copywriter in Rio de Janeiro, at one of Brazil’s pioneering digital agencies. There, she took part on the creation of one of the first world exhibition of web-art called “My City” which was exhibited in Brazil, Spain and Italy. In 2000, she moved to Sao Paulo and worked as Creative Director at some of the largest and most respected digital agencies in the world, like AgenciaClick and JWT. In 2005 she took on the challenge of infusing Africa (a big and traditional agency) with digital culture and creative excellence; and just two years later, that agency placed second as Interactive Agency of the Year at the Cannes Festival. In the last years, Suzana was partner and Chief Creative Officer of Hello Interactive, an agency belonging to the Brazilian ABC Group. In 2010 Suzana moved to New York to work as ECD of StrawberryFrog, and now she is working at Anomaly, where she leads innovation projects and digital campaigns for clients such as Converse, Amex, Budweiser and Renaissance Hotels.

In addition to serving as a juror at top advertising shows such as Cannes Lions, One Show Interactive, ANDY Awards and D&AD, Suzana has won 19 international awards including a Grand Prix at the London International Awards. Suzana was also elected the Brazilian “Online Creative Professional of the Year” by MMonline Awards, was nominee in 2010 for the Digital Professional of the Year by ABP (Brazilian Association of Advertising), and was recently elected one of the World Most Influential Creative Directors by AdWomen.org

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