Co-founder & Creative Director / La Communidad
Before opening La Comunidad’s offices in Miami and Buenos Aires, Joaquín worked for several Argentinean agencies. He joined Ratto/BBDO, one of the best agencies at that time for that country, where he worked for seven years, first as a senior copywriter and then as general creative director. There, he worked for regional and international campaigns for brands like Pepsi, Nike, Volkswagen, Visa, Bank of Boston, Audi, 7-Up, Bayer and FedEx.
He later founded La Comunidad in 2000 with his brother, Jose Mollá. Within two years, the agency became the world’s 13th most highly awarded agency, according to the Gunn Report.
In these 12 years, La Comunidad has been working for global campaigns for Latin America, the general market, and the Hispanic market in United States, for brands like Volkswagen, Apple, Volvo, Citibank, Corona Extra, Modelo Especial, Converse, MTV, Sony, Rolling Stone, Coca-Cola, Disney, Trident, and Virgin Mobile, among others.
His work has been awarded by the top advertising festivals including Cannes, Clio, Art Director Club of NY, The One Show, New York Festival, D&AD, London Festival, and FIAP.
He’s also been invited to serve on the jury of Cannes, D&AD, The One Show, Clio, El Sol, FIAP and El Ojo de Iberoamérica.
