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Alessandra Lariu

Co-Founder / SheSays & CEO / shout


Alessandra Lariu is an award winning digital creative director and art director. She has worked at many of the world's best digital agencies including LBi, Agency Republic and AKQA. She was also digital Executive Creative Director for McCann New York where she won the agencies first digital Cannes Lion and One Show pencil. 

In 2011 she was elected ‘World’s Most Influential Female Creative Director’ by Adwomen

Ale Lariu is now the CEO of shout ( and co-founder of SheSays ( a five year old award-winning global network organization focused on the engagement, education and advancement of women in digital marketing. 

In 2010, Ale was picked by Fast Company magazine as number 29 out of the 100 most creative people in business beating Tom Ford, Jamie Oliver and the founder of FourSquare

In 2012 Ale received the award for ‘Greatest Individual Contribution to New Media’ by NMA magazine. 

In 2012 she was in FastCompany’s “League of extraordinary women” with 60 other amazing ladies like Hillary Clinton, Oprah and the founder of Kiva.

Before starting her own company, she was SVP Group Creative Director at McCann, where she has worked with clients like MasterCard, General Mills, Kohls, Nikon and Verizon. Ale presented at Wharton and Columbia University. She also writes a monthly column on digital culture for the Brazilian version of Wired magazine and is on the board of the Art Directors Club and is an advisor for Wharton's Future of Advertising Program.

Ale was born in the Brazilian Amazon jungle and speaks five languages but mixes them a lot.


Family Ties<br />photo credit: Wikipedia

Family Ties

Clarice Lispector

The Corrections<br />photo credit: Wikipedia

The Corrections

Jonathan Franzen

The Human Stain<br />photo credit: Wikipedia

The Human Stain

Philip Roth

The Hour of the Star<br />photo credit: Wikipedia

The Hour of the Star

Clarice Lispector

Time Regained<br />photo credit: Wikipedia

Time Regained

Marcel Proust

Suttree<br />photo credit: Wikipedia


Cormac McCarthy

The Bell Jar<br />photo credit:

The Bell Jar

Sylvia Plath

Nausea<br />photo credit: Wikipedia


Jean-Paul Sartre

The Stranger<br />photo credit: Wikipedia

The Stranger

Albert Camus

Dubliners<br />photo credit: Wikipedia


James Joyce

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Come and See

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La Dolce Vita

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Beasts of the Southern Wild

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I'm Still Here

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Blue Valentine

Namtso Lake, Tibet<br />photo credit: Wikipedia
Namtso Lake, Tibet

Namtso Lake, Tibet

Tonnara di Scopello, Sicily, Italy<br />photo credit:
Tonnara di Scopello, Sicily, Italy

Tonnara di Scopello, Sicily, Italy

Bay of Fires, Tasmania, Australia<br />photo credit: Wikipedia
Bay of Fires, Tasmania, Australia

Bay of Fires, Tasmania, Australia

Varanasi, India<br />photo credit:
Varanasi, India

Varanasi, India

North Peak Hotel, Hua Shan, China<br />photo credit:
North Peak Hotel, Hua Shan, China

North Peak Hotel, Hua Shan, China

Istanbul, Turkey<br />photo credit: Wikipedia
Istanbul, Turkey

Istanbul, Turkey

Franschhoek, South Africa<br />photo credit: Wikipedia
Franschhoek, South Africa

Franschhoek, South Africa

Our House Upstate NY<br />photo credit: Alessandra Lariu
Our House Upstate NY

Our House Upstate NY

The Amazon Jungle, Brazil<br />photo credit: Wikipedia
The Amazon Jungle, Brazil

The Amazon Jungle, Brazil

Lucian Freud<br />photo credit: Lucian Freud
El Greco<br />photo credit: Wikipedia El Greco
The Smiths<br />photo credit: Wikipedia The Smiths
Marlene Dumas<br />photo credit: Marlene Dumas
Robert Doisneau<br />photo credit: Wikipedia Robert Doisneau
Zaha Hadid<br />photo credit: Zaha Hadid
My Bloody Valentine<br />photo credit: My Bloody Valentine
Harry Bertoia<br />photo credit: Harry Bertoia
Oscar Niemeyer<br />photo credit: Wikipedia Oscar Niemeyer
Francis Bacon<br />photo credit: Wikipedia Francis Bacon
Pinterest<br />


Arcade Fire - "The Wilderness Downtown"<br />

Arcade Fire - "The Wilderness Downtown"

But Does It Float<br />

But Does It Float

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Natalia Project

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UNIQLO - "Uniqlock"

Sour - "Mirror"<br />photo credit:

Sour - "Mirror"

Browser-based music video.

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TomTom - "Yoda"

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IKEA - "Facebook Showroom"

FFFFound!<br />


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The Swedish Postal Service - "Magical Christmas Cards"