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Amir Kassaei

Chief Creative Officer / DDB Worldwide


Amir Kassaei is one of the most lauded creatives in the world.

He likes to say “Impossible is not a fact. It’s an opinion.” He firmly believes that if one has passion, will and courage, one can change the world for the better. Of our business, he says, “It has never been just about advertising. Our business is marketing products, companies and relevant services – and one of our vehicles is advertising.”

Born in Iran, raised in Austria, and educated in France, Amir settled in Germany in 1997, gaining experience early in his career in a variety of roles ranging from Account Manager to Strategic Planner to Art Director and Designer at agencies such as TBWA, Barci & Partner and Springer & Jacoby. At Springer & Jacoby, Amir advanced from Copywriter to Creative Director and finally to Executive Creative Director on the global Mercedes-Benz and smart accounts.

In 2003, Amir joined DDB as Chief Creative Officer and Associate Partner of DDB Germany, where he quickly helped reshape the agency. After joining the agency as the youngest DDB Chief Creative Officer in Europe, he quickly transformed it into one of the most creative and successful agencies in Germany. Under Amir’s leadership, DDB Germany has also been ranked the most awarded German agency in the Gunn Report.

In February 2011, Amir was appointed DDB Worldwide Chief Creative Officer.

Amir has worked on behalf of an impressive range of the world’s major brands, including Allianz, Apple, Adidas, Bosch, Coca-Cola, McDonald’s, Nike, Reebok and Volkswagen.

He and his teams are the recipients of more than 4,000 national and international awards, including 140 Cannes Lions in the past five years. He was named The Big Won Report’s Top Chief Creative Officer” in 2009, and has been one of The Big Won’s Top 3 Chief Creative Officers for each of the last three years.

A past President of the Art Directors Club of Germany and a member of ADC New York, CCA and D&AD, he has served as a judge in some of the world’s most famous award shows. He was President of the Jury at Eurobest and Meribel in 2007 and judged the Dubai Lynx 2010.

Amir has taught at such famous advertising schools as the Miami Ad School, spoken at the Berlin School of Creative Leadership and served as a Professor at the Salzburg University of Applied Sciences. His most celebrated presentations include “Digital Thinking” and “Manifesto of Successful Marketing.”

No top 10s. Just the favourites in each field. Starting with ads.
First Beetle Campaign from DDB<br />photo credit:
First Beetle Campaign from DDB<br />photo credit:

First Beetle Campaign from DDB

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Apple - "Think Different"

Tractatus Logico-Philosophicus<br />photo credit: Wikipedia

Tractatus Logico-Philosophicus

Ludwig Wittgenstein

Inside Steve's Brain<br />photo credit:

Inside Steve's Brain

Leander Kahney

Love Poems<br />photo credit:

Love Poems

Erich Fried

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The Godfather

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Apocalypse Now

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Fight Club

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The Thomas Crown Affair

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Forrest Gump

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When We Were Kings

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The World<br />photo credit: Wikipedia
The World

The World

Andy Warhol<br />photo credit: Andy Warhol
Roy Lichtenstein<br />photo credit: Wikipedia Roy Lichtenstein
The Digital Hub Strategy from Steve Jobs which is the foundation of everything that is happening at the moment<br />

The Digital Hub Strategy from Steve Jobs which is the foundation of everything that is happening at the moment