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Ant Keogh

Executive Creative Director / Clemenger BBDO Melbourne


Currently ECD at Clemenger BBDO Melbourne, Ant Keogh is currently No.1 Creative Director in the Campaign Brief and Campaign Asia rankings. He was named #4 Creative Director in the world by the Won Report and amongst the top 10 “Creatives You Should Know” in 2010 by Ad Age, U.S.A.  

As a copywriter, his most famous work is the on-going Carlton Draught “Made from Beer” campaign featuring  “Big Ad”.

Recently voted “No.1 Beer Ad of the Last 15 Years” by One Show and included in the Sydney Power House Museum's "Top 10 Greatest Australian Ads” and Gold at Cannes,  One Show, Spikes, etc.

He was also the Creative Director of recent award winning campaigns such as NAB “Breakup” (Grand Prix at Cannes), Four ‘n’ Twenty’s “Magic Salad Plate” (Gold, Cannes), Australian Guide Dogs’ “Support Scent” (Gold, Cannes), Carlton Draught “Slo Mo” & “Beer Chase”(both Gold, Cannes), Carlton Mid print (Gold, Cannes).

He helped Clemenger BBDO Melbourne rank #10 worldwide on the Big Won Report and win Campaign Brief’s Australian Agency of the Year for the last five years in a row.

He recently served on the Cannes Jury: Film (2013) and Print (2010).

He is also a painter, musician and screenwriter. 

You’ve been a creative director, a painter, a musician, a director, a screenwriter. What is the thing that best describes what you are now?

Well these days, especially since having a child, I spend nearly all my time being a creative director. But I’ve always tried to push other stuff on the side. I was a creative kid. I was lucky there was a job for someone like me.

How did you start working in advertising?

I did a ‘visual communication’ degree. I wanted to be an illustrator but a lecturer said your ads are funny, you should look at being an Art Director. I didn’t exactly know what the job was, that you could be paid just to think of stuff. Later I became a writer.

What keeps you in this industry?

It’s pretty simple.  You get to be creative and get paid. Some days I would do my job for free. Other days I would rather be a gardener.

You judged this year at Cannes in the film category. Can you name the three campaigns that have left the strongest impression on you?

Since I judged film, that category made the strongest impression: Superhumans. Southern Comfort. The Beauty Inside.

What do you take from a judging experience?

It’s great practice narrowing down 3.150 ads to 13 Golds. Also, observing your direct peers, people at your level but from all over the world, and watching their decision making process. Plus I got to watch John Hegarty in action.

What’s the best thing that happened to you because of advertising?

I met my wife through an ad. She’s a director.

What is the project that you’re most proud of? Why?

Carlton Draught ‘Big Ad’. My first Gold Lion. It was a real cultural hit in Australia. It’s in the ‘Powerhouse’ museum. I like a lot of our recent work but I was still a writer on Big Ad so I feel more responsible and connected to it.

Where do you take your inspiration from?

Sometimes it’s from amazing ads. There are some clever people out there to watch. But I think you shouldn’t get caught up only looking inside the industry. Apart from when I was just learning (which is where it’s crucial by the way) I’ve never nerded-out on every award book like some people. So most often it’s from comedians, books, art, films & music.

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Levi's - "Drugstore"

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Skittles - "Midas Touch"

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Guinness - "Swimblack"

Irn-Bru - "My Two Favourite Things"<br />photo credit:

Irn-Bru - "My Two Favourite Things"

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Miller Lite - "I Can't Control My Arm"

Volkswagen - "It's ugly, but it gets you there."<br />photo credit:

Volkswagen - "It's ugly, but it gets you there."

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Carling Black Label - "Dambusters"

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Hamlet - "Photo Booth"

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Blackcurrant Tango - "St. George"

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Starburst - "Ernie the Klepto"

Slaughterhouse-Five<br />photo credit: Wikipedia


Kurt Vonnegut

The Fatal Shore<br />photo credit:

The Fatal Shore

Robert Hughes

A Heartbreaking Work of Staggering Genius<br />photo credit: Wikipedia

A Heartbreaking Work of Staggering Genius

Dave Eggers

Maybe I like the name of this book, more than the actual book.

The Corrections<br />photo credit: Wikipedia

The Corrections

Jonathan Franzen

The Catcher in the Rye<br />photo credit: Wikipedia

The Catcher in the Rye

J. D. Salinger

Grimble<br />photo credit: Wikipedia


Clement Freud

Death of a Salesman<br />photo credit: Wikipedia

Death of a Salesman

Arthur Miller

The Secret River<br />photo credit: Wikipedia

The Secret River

Kate Grenville

The Right Stuff<br />photo credit: Wikipedia

The Right Stuff

Tom Wolfe

Snappy Answers to Stupid Questions - MAD Magazine<br />photo credit:

Snappy Answers to Stupid Questions - MAD Magazine

Al Jaffee

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One Flew Over the Cuckoo's Nest

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To Kill a Mockingbird

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2001: A Space Odyssey

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Raising Arizona

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American Movie

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No Country for Old Men

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The Shining

MoMA - The Museum of Modern Art, New York<br />photo credit:
MoMA - The Museum of Modern Art, New York

MoMA - The Museum of Modern Art, New York

Musée Rodin, Paris<br />photo credit: Wikipedia
Musée Rodin, Paris

Musée Rodin, Paris

Mont Saint-Michel, Normandy, France<br />photo credit: Wikipedia
Mont Saint-Michel, Normandy, France

Mont Saint-Michel, Normandy, France

Uluru, Australia<br />photo credit: Wikipedia
Uluru, Australia

Uluru, Australia

Apollo Theatre, Harlem, New York<br />photo credit:
Apollo Theatre, Harlem, New York

Apollo Theatre, Harlem, New York

Skeleton Room, Muséum national d'Histoire naturelle, Paris<br />photo credit:
Skeleton Room, Muséum national d'Histoire naturelle, Paris

Skeleton Room, Muséum national d'Histoire naturelle, Paris

Queenstown, New Zealand<br />photo credit: Wikipedia
Queenstown, New Zealand

Queenstown, New Zealand

Primrose Hill, London, England<br />photo credit: Wikipedia
Primrose Hill, London, England

Primrose Hill, London, England

Byron Bay, New South Wales, Australia<br />photo credit: Wikipedia
Byron Bay, New South Wales, Australia

Byron Bay, New South Wales, Australia

The Journal Cafe, Melbourne, Australia<br />photo credit:
The Journal Cafe, Melbourne, Australia

The Journal Cafe, Melbourne, Australia

Pablo Picasso<br />photo credit: Wikipedia Pablo Picasso
Barry McGee<br />photo credit: Barry McGee
Vincent van Gogh<br />photo credit: Wikipedia Vincent van Gogh
David Shrigley<br />photo credit: David Shrigley
Ron Mueck<br />photo credit: Ron Mueck
Rembrandt<br />photo credit: Wikipedia Rembrandt
Jean-Michel Basquiat<br />photo credit: Jean-Michel Basquiat
Andy Warhol<br />photo credit: Wikipedia Andy Warhol
Chuck Close<br />photo credit: Chuck Close
Lucian Freud<br />photo credit: Wikipedia Lucian Freud
Arcade Fire - "The Wilderness Downtown"<br />

Arcade Fire - "The Wilderness Downtown"

WikiLeaks<br />


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Skittles - "Touch the Rainbow" / Cat

Burger King - "Subservient Chicken"<br />

Burger King - "Subservient Chicken"

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Intel & Toshiba - "The Beauty Inside"

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Burger King - "Whopper Sacrifice"

Brain Pickings<br />

Brain Pickings

Rotten Tomatoes<br />

Rotten Tomatoes

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Transport for London - "Test Your Awarness"

eBay<br />