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Björn Engström

Copywriter / Forsman & Bodenfors, Gothenburg

 

Björn Engström is copywriter at Forsman & Bodenfors, Gothenburg, since 1988. He is one of the creatives behind the Epic Split and the Volvo Trucks Live Test Series.

"How do you get a career in an agency with a completely flat structure and no creative directors?

The only way: Be part of a journey. In this case from a tiny Swedish shop to the world's most awarded agency in 2014, according to AdAge's report."

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Roy Andersson Commercials

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Sony Bravia - "Balls"

Britart.com - Ambient Media<br />
Britart.com - Ambient Media<br />
Britart.com - Ambient Media<br />
Britart.com - Ambient Media<br />

Britart.com - Ambient Media

The Economist - Print Ads<br />

The Economist - Print Ads

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The Independent - "Litany"

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FedEx - "Fast Talker"

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Volkswagen Lupo - "Parking"

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Diesel Jeans – "Little Rock"

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Cadbury - "Gorilla"

Volkswagen – All classic ads<br />

Volkswagen – All classic ads

Robinson Crusoe<br />photo credit: Wikipedia

Robinson Crusoe

Daniel Defoe

Friday<br />photo credit: Goodreads

Friday

Michel Tournier

To The Lighthouse<br />photo credit: Wikipedia

To The Lighthouse

Virgina Woolf

Moominpappa at Sea<br />photo credit: Goodreads

Moominpappa at Sea

Tove Jansson

The Baron in the Trees<br />photo credit: Goodreads

The Baron in the Trees

Italo Calvino

The Royal Physician's Visit<br />photo credit: Goodreads

The Royal Physician's Visit

Per Olov Enquist

Heart of Darkness<br />photo credit: Goodreads

Heart of Darkness

Joseph Conrad

The Magic Lantern<br />photo credit: Goodreads

The Magic Lantern

Ingmar Bergman

My Struggle<br />photo credit: Wikipedia

My Struggle

Karl Ove Knausgaard


The Hare with Amber Eyes<br />photo credit Wikipedia

The Hare with Amber Eyes

Edmund de Waal

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Fanny and Alexander

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Wings of Desire

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Solaris

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The Royal Tenenbaums

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A Special Day

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Amarcord

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Good Night, and Good Luck

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Fitzcarraldo

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The Dark Knight

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I'm Not There

Swedish West Coast<br />Photo credit: Hans Schub/West Sweden Tourist Board
Swedish West Coast

Swedish West Coast

Subira House, Lamu, Kenya<br />Photo credit: subirahouse.com
Subira House, Lamu, Kenya

Subira House, Lamu, Kenya

Kyrkogatan 48, Göteborg, Sweden<br />photo credit: white.se
Kyrkogatan 48, Göteborg, Sweden

Kyrkogatan 48, Göteborg, Sweden

La Rôtisserie de la Tour, Paris<br />photo credit: larotisseriedelatour.com
La Rôtisserie de la Tour, Paris

La Rôtisserie de la Tour, Paris

Louisiana Museum of Modern Art, Denmark<br />phot credit: louisiana.dk
Louisiana Museum of Modern Art, Denmark

Louisiana Museum of Modern Art, Denmark

La Rontonde Brasserie, Nice, France<br />photo credit: hotel-negresco-nice.com
La Rontonde Brasserie, Nice, France

La Rontonde Brasserie, Nice, France

Mies van der Rohe’s Barcelona Pavilion, Barcelona, Spain<br />photo credit: miesbcn.com
Mies van der Rohe’s Barcelona Pavilion, Barcelona, Spain

Mies van der Rohe’s Barcelona Pavilion, Barcelona, Spain

Sailing in the Ionian Sea, Greece<br />photo credit: Nicholas Crane
Sailing in the Ionian Sea, Greece

Sailing in the Ionian Sea, Greece

Piazza del Campo, Siena, Italy<br />photo crdit: hkpsi.org
Piazza del Campo, Siena, Italy

Piazza del Campo, Siena, Italy

Scottish Highlands, Scotland<br />photo credit: cntraveller.com
Scottish Highlands, Scotland

Scottish Highlands, Scotland

Zlatan Ibrahimović<br />photo credit: Wikipedia Zlatan Ibrahimović
Patti Smith<br />photo credit: Angelo Cricchi via pattismith.net Patti Smith
Cindy Sherman<br />photo credt: Richard Burbridge via papermag.com Cindy Sherman
Blondie<br />photo credit: blondie.net Blondie
Bob Dylan<br />photo credit: bobdylan.com Bob Dylan
Lana del Rey<br />photo credit: Wikipedia Lana del Rey
Stromae<br />photo credit: Wikipedia Stromae
Hans Gedda<br />photo credit: Wikipedia Hans Gedda
Ali Farka Touré<br />photo credit: Wikipedia Ali Farka Touré
First Aid Kit<br />photo credit: Wikipedia First Aid Kit
Spotify<br />

Spotify

Gapminder<br />

Gapminder

Bob Dylan – Like a rolling stone interactive<br />

Bob Dylan – Like a rolling stone interactive

vice.com<br />

vice.com

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The Great Schlep

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Björk – "All is full of love"

Volkswagen - "The Fun Theory"<br />

Volkswagen - "The Fun Theory"

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Metro Trains Melbourne - "Dumb Ways to Die"

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OK Go - "Needing/Getting"

Honda - "The Other Side Type R"<br />

Honda - "The Other Side Type R"