Chief Creative Officer / Taproot India
Popularly known as 'Paddy', Santosh started his advertising career 17 years ago. Completing an eventful 10-year stint at Burnett, where he was a Executive Creative Director and National Head of Art (India), Santosh left the Leo Burnett network three and half years ago to start his maiden creative venture, Taproot India.
Currently as Chief Creative Officer, Taproot India, Paddy leads the agency’s creative vision on some of India’s leading national and iconic international brands like Pepsico, The Times Of India, Mumbai Mirror, Airtel, DSP Black Rock Mutual Funds, Nirma Detergents, Marico, Karbonn Mobile to name a few.
In the last three and a half years, Taproot India has risen to become one of India's most prominent independent creative agencies in India, was ranked India's best performing agency at Cannes and was also declared the No. 1 Independent agency from India, rated as top best 20 Independent agencies in the world by Cannes survey. Last year Taproot India was the second most awarded ad agency in India in the local awards. Recently, at the Spikes Asia, they were the runner up independent agency of the year.
