Aderwize

Executive Creative Director / R/GA New York

Eric is Executive Creative Director at R/GA where he’s now in charge of various brands including the global Samsung account. Combining techniques from traditional advertising, digital, PR and design, he likes to create campaigns or ‘things’ that are in sync with how the consumers behave today. 

Eric has worked for global accounts such as Diesel, Ray-Ban, France 24 international news channel and other high-profile brands like Virgin Atlantic USA, Land Rover, Fiat, GM, Orange, Coca-Cola and Pepsi.

He has won over 100 international awards, including Grand Clio, Grand Prix Eurobest, Grand Prix Epica, Cannes Lions, One Show pencils, D&AD, ADC, Andy, LIA, FWA mobile, FWA website and Adobe cutting edge project. Eric's campaigns helped his former agency, Marcel Paris, become agency of the year at Eurobest 2011 and Clio 2013.

He has been honored to help judge Clios, London International Awards, NY festivals, Adstar, French ADC, ADC Canada, AdPrint, European Cristal. 

Eric likes running marathons in 3h38. He reached the Nike+ black level, which is kind of a big deal if you think about it.