Aderwize

Gideon Amichay is the former Chief Creative Officer and Joint Managing Partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv (1994-2011). He is also a writer and a communication artist.

For over ten years he was a member of Young & Rubicam's Worldwide Creative Board. As Chief Creative Officer, Gideon led the agency to be Israel's market leader in creativity and innovation, and one of the biggest agencies in the country. The agency won Israel’s "Most Creative Agency" Award 7 times. The agency also won an Effie Platinum Award, a Grand Effie and more than 20 additional Israeli Effie Awards.

Under his leadership, Shalmor Avnon Amichay / Y&R Interactive became the first Israeli agency to succeed on a global scale winning 17 Cannes Lions (2008 – 2011), 9 Clio awards, and numerous international Grand Prix Awards, such as the New York Festivals Grand Prix, the London International Awards Grand LIA, and many more.

Over the years, Gideon has served on the juries of many international advertising festivals. Often invited to speak, Gideon lectures around the world about topics related to innovation and creativity.

Graduated from Bezalel Art Academy, Jerusalem, with a B.A (HONORS) in Graphic Design/Visual Communication (1990). In 2008 he has graduated from Berlin School of Creative Leadership, with an EMBA in Creative Leadership.

He started his career as a cartoonist (published in all major Israeli newspapers as well as in The New Yorker).

In 2011 he wrote his first book "No, No, No, No, No, No, No, Yes" on innovation and creativity.