Partner & Creative Vice President / Leo Burnett Tailor Made
Marcelo Reis is Partner and Creative VP at Leo Burnett Tailor Made and a major creative professional in the Brazilian market. He was responsible for directing pieces such as Vem Pra Rua (“Come to the Street”) for Fiat; O Enterro do Bentley (“Bentley Burial”) for ABTO; and Meu Sangue É Rubro-Negro (“My Blood is Red and Black”) for Esporte Clube Vitória and Hemoba, which increased the state’s blood supply by 46% and was hailed as the most award winning campaign of 2013 by the Gunn Report, in the All Guns Blazing category.
In 2013, Reis helped bring LBTM two Gold and six Silver prizes and helped to produce 14 shortlisted campaigns, making Leo Burnett Tailor Made the third Brazilian agency with the most Lions at the 2013 Cannes Festival. He was recognized by Advertising Age as one of the top six most award-winning Creative Directors in the world in 2013.
Born in Minas Gerais, he moved to São Paulo in 1999 and just a few months later received the distinction of Young Creative at the 1999 Cannes Festival. He has won important international awards, including the Golden Lion at Cannes, London Festival, Clio Awards, One Show, Cannes Agency of the Year, and medals from the most important advertising festivals in Brazil.
He has worked at great agencies like W/Brazil, DM9DDB, Leo Burnett Brazil, Loducca, Y&R and Lew’Lara\TBWA. In 2008, he became the Creative Director at DM9DDB and played an active part in its achievement of the Agency of the Year award at the 2009 Cannes Festival. Reis was also responsible for helping DM9DDB win over 16 Lions in just two years.
He joined Tailor Made in late 2010. In 2011, he became CCO of Leo Burnett Tailor Made when the two agencies merged. After heading LBTM’s Creative department for three years, Marcelo has achieved excellent creative results for the group. The “My Blood is Red and Black” campaign for Hemoba/Vitória was considered one of the best and most award-winning in the world by several international lists. The Brazilian branch was voted the best in the Leo Burnett Worldwide network. Marcelo and his team also won 8 Cannes Lions in 2013 and 22 more in 2014, making his agency the one that brought the most Lions to Brazil this year and the most award-winning in the country according to Lions Health.
