Aderwize

Executive Creative Director / Y&R Moscow

Marco has worked all over the world for the big networks (Leo Burnett, Lowe, Y&R, McCann) and, as he says, he was lucky enough to win some cool awards (Cannes, Clio, Epica, Eurobest, NY Festival, LIA).

"I started as a copywriter in Milan, where I learned to incorporate the strong artistic background of my country in my profession.  

I then moved to Brazil, where I learned synthesis: communicating to a target that ranges from the illiterate to the Nobel prize forces you to find a simple and universal language.

The third stop was California, where all the creative trends that influence and shape the world are originated – from Hollywood to the Silicon Valley.

I’m now in Russia, the land of the best copywriters of all times – from Tolstoy to Gogol, from Pushkin to Dostoevskij."