Naresh Ramchandani

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Partner / Pentagram

Partner at Pentagram, co-founder of Do The Green Thing, writer of decent comms, ok poems and bad songs, trying to make the world a little better every day through work and other ways.

Vertigo Poster by Saul Bass

A masterclass in iconography.

Coca-Cola - "I'd Like to Teach the World to Sing"

When advertising could be big, innocent and good.

Andre The Giant (Obey) by Shepard Fairey

The brilliant phenomenon that elected a president.

Budweiser - "Wassup"

Take advertising, remove logic, add cultural catchiness, stir.

China Environmental Protection Foundation - "Green Pedestrian Crossing"

Beautiful, participative, powerful.

Channel 4 - "Idents"

Astonishing fabrications that you wanted to watch.

United Colors of Benetton - "Hearts"

Sell some clothes or give a shit?

Lord Kitchener Wants You

Genius line meets genius image makes immortal poster.

The Guardian - "Points of View"

The commercial I wish I had written.

The Lego Movie

Hilarious and commercial - everything is awesome.

William Wegman Polaroids

William Wegman

Obsession meets beauty meets humour meets dogs.

Concise Oxford English Dictionary

Everything you need to express anything.

The Waste Land

T.S. Eliot

Changed what poetry could be and could do.

Exercises in Style

Raymond Queneau

One story rewritten delightfully in many different styles.

The Catcher in the Rye

J. D. Salinger

The original adolescent alienation tale.

The Visual Display of Quantitative Information

Edward Tufte

The PHD I always wanted to write.

Winnie-the-Pooh

A. A. Milne

Beautiful buddhism in bear form.

In Cold Blood

Truman Capote

A chilling study in objectivity.

Anna Karenina

Leo Tolstoy

No one should be able to write this well.

The Complete Far Side

Gary Larson

Anthropomorphic brilliance again and again.

The Royal Tenenbaums

My first and fondest trip to Wesandersonland.

Who's Afraid of Virginia Woolf?

The most savage dialogue I’ve ever seen in celluloid.

A Separation

As rich as novel, as real as a photograph.

Tokyo Story

Makes every child treat their parents better.

Dr. Strangelove

World leaders lose the plot as Sellers conquers all.

A Matter of Life and Death

Breathtaking experimentation and fantasy in the name of love.

No Country for Old Men

A bleak vision of a real terminator in a real world.

Airplane!

Narrative in meltdown for a festival of gags.

The Verdict

Still the most beautifully understated film I’ve seen.

Stranger Than Paradise

Wonderful single-shot tableaus of people who can’t communicate.

Glastonbury, England

For one weekend a year, how life should be.

The Cricket Club of India

In new money Mumbai, my favourite piece of old Bombay.

Sizewell Beach, England

All that power sure makes you think.

The furniture floor of Liberty London

Basically, I want everything in it.

Redwood National and State Parks, California

Take your self-importance down a notch or twenty.

Mum's fridge

The source of all that’s good.

Waterloo Bridge, London

To me, the centre of London, where we scattered my father’s ashes.

The Barbican

What the future held, maybe still does.

Swiss Cottage Central Library, London

An advernture in municipal modernism.

The bench in my garden

Where most things work themselves out.

Bridget Riley

Geometry has never been so absorbing.

Richard Long

I look at his work and I am at peace.

Ed Ruscha

Ordinary words never meant so much.

Yves Klein

Panache in experimental art form.

Cornelia Parker

Blows sheds up, blows me away.

David Shrigley

Notes of honesty and hilarity.

Andreas Gursky

Humanity’s brilliance and folly on an astonishing scale.

Norman McLaren

Animation straight from his imagination.

Joan Miró

Societies of shapes living in happy worlds.

Yoshitomo Nara

Innocence beautifully corrupted.

Skype

The best real-world connection that computers allow us to make.

"Missing Missy" by David Thorne

A savage satire showing us how not to service a client.

Soda Constructor

Early digital experiment where you created living twitching animal forms.

Big Ideas (Don't Get Any) by James Houston

Icons of analogue nostalgia make a wicked Radiohead remix.

Bing & Jay-Z - "Decoded"

A brilliant digital-real world campaign to promote his autobiography.

Shreds

Bands lovingly redubbed to sound hilariously amateur.

Line Rider

Simple, thrilling, addictive, communal.

Daft Punk - "Daft Hands"

The greatest user-generated promo ever.

Comment is Free

The Guardian’s ground-breaking platform for reader commentary.

Next Bus

The app that takes the guesswork out of waiting for a bus.