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Nick Worthington

Creative Chairman / Colenso BBDO

 

Nick studied Graphic Design in the early 80’s at St Martin’s School of Art in London. He joined BBH in London in 1986 and under the watchful eye of Sir John Hegarty produced many award winning campaigns including Levis Creek and Drugstore. After 10 years at BBH Nick joined AMV BBDO under David Abbott, and over the next 7 years created award winning work for Road Safety, Dulux, Wrangler.

In 2003 Nick joined Dave Droga on the Publicis worldwide creative board and moved to New Zealand, first as ECD at Publicis Mojo and later as ECD at Colenso BBDO in Auckland. Nick is now Creative Chairman at Colenso BBDO.

In New Zealand, the kind of work Nick and his team were doing began to change… they floated a fully working pub around the world to thirsty Kiwis in London for Speights, built a tree house restaurant for Yellow Pages, launched a Yellow-flavoured chocolate bar that outsold Snickers, created a real Dogfight over the Auckland Harbour for Spielberg’s The Pacific, created the world’s first Impulse Savings product for Westpac, used anti-terrorism software to create the first human to canine pairing software for Pedigree’s Dog Adoption Drive, and continued to pick up the odd award in the process.

(Photo credit: Alisa Connan)

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Pepsi - "Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin'"

Lesson 1. Grammar doesn’t matter.

Volkswagen Beetle - "Funeral"

Lesson 2. Writing and intelligence do matter.

Sir Ernest Shackleton's recruitment ad for the trip to the pole.<br />photo credit: lostateminor.com

Sir Ernest Shackleton's recruitment ad for the trip to the pole.

Lesson 3. Honesty is the best policy.

Guinness - "Surfer"

Lesson 4. Never, ever, give in.

Levi's - "Russia"

Lesson 5. BBH does all the cool ads.

Carling Black Label - "Dam Busters"

Lesson 6. There is nothing Roger Woodburn can’t do with salt and some cellophane.

Ad for The National Library Week<br />photo credit: "When Advertising Tried Harder"

Ad for The National Library Week

Lesson 7. 26 letters are all you need.

Sony Bravia - "Balls"

Lesson 8. Make beautiful things.

Tango - "Orange Man"

Lesson 9. Little fat men painted orange are funny.

Cadbury - "Gorilla"

Lesson 10. Don’t make ads, make stuff people want to watch.

Perfume<br />photo credit: Wikimedia

Perfume

Patrick Süskind

Insane, compelling.

All the Pretty Horses<br />photo credit: Wikipedia

All the Pretty Horses

Cormac McCarthy

The America I fell in love with.

Deep Future<br />photo credit: goodreads.com

Deep Future

Curt Stager

Gave me hope for the Planet after the Inconvenient Truth.

East of Eden<br />photo credit: Wikipedia

East of Eden

John Steinbeck

Love all his work. I grew up in England but America told better stories.

The Old Man and the Sea<br />photo credit: Wikipedia

The Old Man and the Sea

Ernest Hemingway

Short and perfect.

Twenty-One Stories<br />photo credit: Wikipedia

Twenty-One Stories

Graham Greene

Brilliant short stories for aspiring writers to be humbled by.

The Times Atlas of the World<br />photo credit: timesatlas.com

The Times Atlas of the World

The stuff of dreams.

Manwatching<br />photo credit: amazon.com

Manwatching

Desmond Morris

What we're like.

The Art of the Motorcycle<br />photo credit: amazon.com

The Art of the Motorcycle

Guggenheim Museum

100 reasons to live.

Triumph TR5, 250 and 6 Owner's Workshop Manual<br />photo credit: amazon.com

Triumph TR5, 250 and 6 Owner's Workshop Manual

J. H. Haynes

On Any Sunday

First because I have watched it most.

Apocalypse Now

I was 17 and very impressionable.

Koyaanisqatsi

My first introduction to Philip Glass and Ron Fricke. 

Duel

Amazing economy.

Get Carter

Made England seem cool.

RocknRolla

Great dialogue.

Toy Story

My second most watched film.

The Wrong Trousers

Amazing what you can do with just a bit of plasticine.

Taxi Driver

How many of us dream we’re De Niro?

Great Barrier Island, New Zealand<br />photo credit: aucklandsphere.org
Great Barrier Island, New Zealand

Great Barrier Island, New Zealand

About as far away from advertising as you can get.

Auckland, New Zealand<br />photo credit: Wikipedia
Auckland, New Zealand

Auckland, New Zealand

They say it’s the world’s most liveable city, they might be right.

A London Pub<br />photo credit: naviquan.com
A London Pub

A London Pub

At lunchtime, preferably by the river.

An Open Road<br />photo credit: teleread.com
An Open Road

An Open Road

An English country pub. With a pint and a ploughman’s.<br />photo credit: Wikipedia
An English country pub. With a pint and a ploughman’s.

An English country pub. With a pint and a ploughman’s.

The Alhambra<br />photo credit: Wikipedia
The Alhambra

The Alhambra

Can a building arouse you?

Hotel Château de Noirieux, Birollay, France<br />photo credit: chateaudenoirieux.com
Hotel Château de Noirieux, Birollay, France

Hotel Château de Noirieux, Birollay, France

Where I was meant to live.

Brands Hatch, Kent, England<br />photo credit: Wikipedia
Brands Hatch, Kent, England

Brands Hatch, Kent, England

My place of worship.

My garage with my bikes.<br />photo credit: decoist.com
My garage with my bikes.

My garage with my bikes.

The space between A and B.<br />
The space between A and B.

The space between A and B.

Ansel Adams<br />photo credit: anseladams.com Ansel Adams

Ansel Adams

I want one.

Andy Warhol<br />photo credit: warhol.org Andy Warhol
Eric Gill<br />photo credit: tate.org.uk Eric Gill

Eric Gill

You’ve seen his typeface, but have you seen his engravings?

Henri Matisse<br />photo credit: Wikipedia Henri Matisse

Henri Matisse

Even when he tears paper I cry.

Pablo Picasso<br />photo credit: Wikipedia Pablo Picasso

Pablo Picasso

As much as the man as for his art.

Walt Disney<br />photo credit: thewaltdisneycompany.com Walt Disney

Walt Disney

Thank you.

My Missus<br /> My Missus

My Missus

Leonardo da Vinci<br />photo credit: Wikipedia Leonardo da Vinci

Leonardo da Vinci

Inventor, Sculptor, Seer of things.

Edward Turner<br />photo credit: Wikipedia Edward Turner

Edward Turner

Designer of Triumph Motorcycles.

Massimo Tamburini<br />photo credit: telegraph.co.uk Massimo Tamburini

Massimo Tamburini

Ducati designer.

Space Invaders<br />photo credit: Wikipedia

Space Invaders

My introduction to computers.

Apple Mac<br />

Apple Mac

We had no idea how life changing they would be.

Email<br />

Email

I am old enough to try to remember life before them, but I can't.

Toy Story 2

Wow.

The Smart Phone. Samsung.<br />

The Smart Phone. Samsung.

Ridiculous to be carrying the power of Apollo 11 in our pockets.

YouTube<br />

YouTube

The new TV.

Google<br />

Google

Everything.

Duolingo<br />

Duolingo

Doing what thousands of teachers failed to do.

The Go Pro<br />

The Go Pro

What happened to the Arriflex on tracks and the 25 man crew?

Canon 5D<br />

Canon 5D

Enough said.