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PJ Pereira

Chief Creative Officer and Co-Founder / Pereira & O’Dell

 

PJ Pereira is CCO and Co-Founder of Pereira & O’Dell with 20 years of experience in the technology and advertising industry. In just five short years, his agency has established thriving offices in San Francisco, New York and São Paulo, combining digital, traditional, design and branded content ideas for clients such as Airbnb, Intel, Toshiba, LEGO, Mattel, Skype and Corona. Pereira & O'Dell has been named on both Advertising Age and Creativity A-Lists, and in 2013 was awarded an Emmy for “Outstanding New Approach” for Intel + Toshiba’s social film “The Beauty Inside” as well as an unprecedented three Grand Prix at Cannes for Film, Cyber and Branded Content.

PJ has been featured in Creativity’s annual “Creativity 50” featuring those who have made a significant mark on the creative consciousness of our industry. PJ was also named in Advertising Age’s “40 under 40” for his bold creative strategies.

A seasoned entrepreneur, PJ has held executive roles both at start up agencies such as AgênciaClick, which PJ also founded, to established international agencies such as AKQA where he was ECD working on global accounts such as McDonald’s, Nike, Coca-Cola, Visa, Red Bull, Target and Microsoft.

He has received more than 60 international awards during the last 10 years and has served as President of juries at Cannes Lions, Eurobest, London International and One Show Festivals.

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The Independent - "Litany"

PlayStation 2 - "Mountain"

Coca-Cola - "It's Mine"

Folha de São Paulo - "Hitler"

Coca-Cola Aluminum Bottles<br />photo credit: redlabels-bottle.blogspot.com

Coca-Cola Aluminum Bottles

Not technically an ad but...

Tourism Queensland - "Best Job in the World"

Mercedes-Benz - "Invisible Car"

Nike - "What Are You Training For?"

Apple - "Think Different"

Intel & Toshiba - "The Beauty Inside"

Musashi<br />photo credit: Wikipedia

Musashi

Eiji Yoshikawa

A Cabra Vadia<br />photo credit: daliteratura.blogspot.com

A Cabra Vadia

Nelson Rodrigues

Harry Potter<br />photo credit: nkelber.com

Harry Potter

J. K. Rowling

Christ Clone Trilogy<br />photo credit: amazon.com

Christ Clone Trilogy

James BeauSeigneur

Prey<br />photo credit: Wikipedia

Prey

Michael Crichton

Blood Meridian<br />photo credit: Wikipedia

Blood Meridian

Cormac McCarthy

The Art of Learning: An Inner Journey to Optimal Performance<br />photo credit: amazon.com

The Art of Learning: An Inner Journey to Optimal Performance

Josh Waitzkin

Pierre Verger: Le Messager/the Go-Between : Photographies, 1932-1962<br />photo credit: amazon.com

Pierre Verger: Le Messager/the Go-Between : Photographies, 1932-1962

Pierre Verger

I, Robot<br />photo credit: Wikipedia

I, Robot

Isaac Asimov

Gods of Both Worlds<br />photo credit: mundonegro.inf.br

Gods of Both Worlds

PJ Pereira

And TV Shows:

The Matrix

Singin' in the Rain

Mad Men

24

The Wire

Star Wars: Episode VI - Return of the Jedi

Enter the Dragon

Game of Thrones

Lost

Elite Squad

Ipanema Beach, Rio de Janeiro, Brazil<br />photo credit: Wikipedia
Ipanema Beach, Rio de Janeiro, Brazil

Ipanema Beach, Rio de Janeiro, Brazil

Golden Gate Bridge, San Francisco<br />photo credit: Wikipedia
Golden Gate Bridge, San Francisco

Golden Gate Bridge, San Francisco

Jung Sik Restaurant, New York<br />photo credit: nytimes.com
Jung Sik Restaurant, New York

Jung Sik Restaurant, New York

Fish market in Taiwan<br />photo credit: theworldwider.net
Fish market in Taiwan

Fish market in Taiwan

Any farmers market in São Paulo where you can find a good pastel<br />photo credit: kitchencorners.com
Any farmers market in São Paulo where you can find a good pastel

Any farmers market in São Paulo where you can find a good pastel

Pizzaria Roda Viva, Penápolis, Brazil<br />photo credit: viagemnaboa.com
Pizzaria Roda Viva, Penápolis, Brazil

Pizzaria Roda Viva, Penápolis, Brazil

Any unknown beach in the northeast of Brazil<br />photo credit: wild-about-travel.com
Any unknown beach in the northeast of Brazil

Any unknown beach in the northeast of Brazil

 (Won't give you names for obvious reasons.)

Old China<br />photo credit: english.china.com
Old China

Old China

Especially the authentic temples where they still keep real traditions.

Benin and Nigeria<br />photo credit: Wikipedia & travel-images.com
Benin and Nigeria

Benin and Nigeria

Would love to go someday.

My home, always.<br />
My home, always.

My home, always.

(A luxury I wish I had more time to enjoy.)

"Would martial artists count?"
Bruce Lee<br />photo credit: Wikipedia Bruce Lee
Muhammad Ali<br />photo credit: telegraph.co.uk Muhammad Ali
Anderson Silva<br />photo credit: mytakeradio.com Anderson Silva
Ip Man<br />photo credit: Wikipedia Ip Man
Hélio Gracie<br />photo credit: gracienepa.com Hélio Gracie
Manny Pacquiáo<br />photo credit: hbo.com Manny Pacquiáo
Mike Tyson<br />photo credit: miketyson.com Mike Tyson
Morihei Ueshiba<br />photo credit: Wikipedia Morihei Ueshiba
Steven Seagal<br />photo credit: independentskies.com Steven Seagal
Miyamoto Musashi<br />photo credit: Wikipedia Miyamoto Musashi
Burger King - "Subservient Chicken"<br />

Burger King - "Subservient Chicken"

Burger King - "Whopper Sacrifice"

BMW - "The Hire"

Volkswagen - "Turbonium"

Nike iD<br />

Nike iD

Nike FuelBand<br />photo credit: nike.com

Nike FuelBand

Sega - "The True Adventures of Chad"

Super Bonder - "Reality Advertising"

Cia Athletica - "Run and Live Longer" banner<br />photo credit: bannerblog.com.au

Cia Athletica - "Run and Live Longer" banner

Halo 3 - "Believe"