Aderwize

Global Creative Chairman / McCann Worldgroup

Rob joined McCann Worldgroup from Crispin Porter + Bogusky, where he served as Partner/Worldwide Chief Creative Officer. He joined Crispin Porter+Bogusky in 2003, after spending a decade at a number of New York ad agencies. He began at CP+B as a copywriter, creating some of the most talked about campaigns in history, and then went on to serve as the global creative director on Burger King, helping to transform the burger chain into one of the most culturally relevant companies in the world. In his current role as worldwide chief creative officer, he drives the creative vision for all of CP+B’s clients around the globe, including category-leading brands such as Microsoft, Coke Zero, MetLife, Old Navy, Best Buy, Domino’s Pizza, American Express OPEN, Unilever, SAS, Phillips, Kraft Macaroni & Cheese, Jell-O and Under Armour.

Rob is one of the most awarded creative chiefs in the world with his work being recognized at Cannes, including two Titanium Grand Prix’s, three Titanium Lions and 10 Gold Lions. His creative leadership has played a significant role in the agency being named Cannes Interactive Agency of the Year three times in the last six years.