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Rosie Arnold

Deputy Executive Creative Director / BBH London 


Rosie started moonlighting at a tiny creative hot shop called Bartle Bogle Hegarty in 1983 while studying at Central St Martins. She has been there ever since. Always motivated by the opportunity to do mould breaking creative work amongst like-minded people, she has had no reason to move.

She spent the formative years of her career working closely with John Hegarty, learning the trade. In her time to date she has been responsible for some of the Agency’s most iconic work from Pretty Polly and Levi’s in the 80s; The Independent, TAG, Robinsons and Omo. She lead Axe (Lynx) for 14 years and more recently is behind the latest phenomenon that is Yeo Valley.

Her work has amassed many awards including six Cannes Gold, six D&AD pencils and three Campaign Golds.

In September 2007 Rosie took a three month sabbatical and went back to art school. This time to the Royal College of Art to pursue a personal art project.

On her return to BBH she was one of the three Creative Directors appointed to the UK Management Board and in July 2008 was appointed Deputy Executive Creative Director. She is, sadly, one of just a few women running creative departments in advertising agencies in the UK.

Rosie regularly appears in the press and featured in a Channel 4 documentary called “From the Top” on life as an advertising creative. As President of D&AD (2011-2012), she presided over the Charity’s 50th year and their involvement with the Olympic ceremonies.

Rosie has managed to combine her successful career with raising her two boys and three step daughters and learning to Fence. She says of  her multi tasking role “It feels a bit like being Ginger Rogers. You’re expected to do everything that Fred does just backwards and in heels!”

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John Smith's - "Acrobatic Dog"

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Levi's - "Creek"

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Heineken - "Water in Majorca"

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The Guardian - "Points of View"

The Economist - "Management Trainee"<br />

The Economist - "Management Trainee"

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Honda - "Grrr"

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Blackcurrant Tango - "St. George"

The Zimbabwean - "The Trillion Dollar Campaign"<br />photo credit:

The Zimbabwean - "The Trillion Dollar Campaign"

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Sony Bravia - "Balls"

Volkswagen - "Lemon"<br />photo credit:

Volkswagen - "Lemon"

The Count of Monte Cristo<br />photo credit:

The Count of Monte Cristo

Alexandre Dumas

Crime and Punishment<br />photo credit: Wikipedia

Crime and Punishment

Fyodor Dostoyevsky

A Prayer for Owen Meany<br />photo credit: Wikipedia

A Prayer for Owen Meany

John Irving

Pride and Prejudice<br />photo credit: Wikipedia

Pride and Prejudice

Jane Austen

Germinal<br />photo credit: Wikipedia


Émile Zola

The Way We Live Now<br />photo credit: Wikipedia

The Way We Live Now

Anthony Trollope

Anna Karenina<br />photo credit: Wikipedia

Anna Karenina

Leo Tolstoy

The Great Gatsby<br />photo credit: Wikipedia

The Great Gatsby

F. Scott Fitzgerald

The Secret History<br />photo credit: Wikipedia

The Secret History

Donna Tartt

The Mersey Sound<br />photo credit: Wikipedia

The Mersey Sound

Adrian Henri, Roger McGough, Brian Patten

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A Matter of Life and Death

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West Side Story

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The Shawshank Redemption

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Life Is Beautiful

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North by Northwest

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Citizen Kane

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The Pledge

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The Night of the Hunter

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Some Like It Hot

Porthminster Cafe, Porthminster Beach, St Ives, Cornwall, England<br />photo credit:
Porthminster Cafe, Porthminster Beach, St Ives, Cornwall, England

Porthminster Cafe, Porthminster Beach, St Ives, Cornwall, England

Rome, Italy<br />photo credit: Wikipedia
Rome, Italy

Rome, Italy

Porth Kidney Beach, Lelant, Cornwall, England<br />photo credit:
Porth Kidney Beach, Lelant, Cornwall, England

Porth Kidney Beach, Lelant, Cornwall, England

Hampstead Heath, London<br />photo credit:
Hampstead Heath, London

Hampstead Heath, London

Fiesole, Italy<br />photo credit: Wikipedia
Fiesole, Italy

Fiesole, Italy

Glasgow, Scotland<br />photo credit: Wikipedia
Glasgow, Scotland

Glasgow, Scotland

Any Caribbean Beach<br />photo credit:
Any Caribbean Beach

Any Caribbean Beach

Venice, Italy... OK maybe just the whole of Italy<br />photo credit: Wikipedia
Venice, Italy... OK maybe just the whole of Italy

Venice, Italy... OK maybe just the whole of Italy

Paris, France<br />photo credit: Wikipedia
Paris, France

Paris, France

Glen Spean, Scotland<br />photo credit:
Glen Spean, Scotland

Glen Spean, Scotland

It's actually a top 11, as the French painter Édouard Manet completes the list below.
Joseph Cornell<br />photo credit: Wikipedia Joseph Cornell
J. M. W. Turner<br />photo credit: Wikipedia J. M. W. Turner
Richard Cook<br />photo credit: Richard Cook
Henri Matisse<br />photo credit: Wikipedia Henri Matisse
Pablo Picasso<br />photo credit: Wikipedia Pablo Picasso
William Nicholson<br />photo credit: Wikipedia William Nicholson
Cornelia Parker<br />photo credit: Cornelia Parker
Hans Holbein the Younger<br />photo credit: Wikipedia Hans Holbein the Younger
Howard Hodgkin<br />photo credit: Howard Hodgkin
Antonio Canova<br />photo credit: Wikipedia Antonio Canova
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Gatorade - "Replay"

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Help Remedies & DKMS - "Help: I Want to Save a Life"

Hailo<br />


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Old Spice - "The Man Your Man Could Smell Like" Responses

Star Walk<br />photo credit:

Star Walk

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Oasis - "Dig Out Your Soul In The Streets"

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The Great Schlep

eBay<br />


Spotify<br />


Facebook<br />