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Simon Veksner

Head of Ideas / Naked Communications Australia


Previously, Simon was deputy Executive Creative Director at DDB Sydney. Prior to that he had spent 4 years at BBH in London, creative-directing Vodafone and Gordon’s Gin. Prior to that Simon had spent 7 years at DDB London.

The list of awards he has won includes a Cannes Grand Prix (for the VW Polo ‘cops hiding behind the car’ print ad), 2 Cannes Golds, 2 D&AD pencils and 6 pencil nominations, plus various One Shows and Clios.

Simon is the man behind the blog called Scamp, which became the most popular ad blog in the UK. In four years it received just short of a million unique visitors. That blog led to a book deal, and How To Make It As An Advertising Creative was published in May 2010. David Droga wrote the foreword.

Recently he's been crowd sourcing ads to promote atheism. "I may not be able to defeat God but I aim to worry him" he says.

Another interest (and blog) which Simon one day hopes to turn into another book is Dogs Of The World: "It’s amazing how much you can tell about different societies purely by looking at their dogs. A dog in Santa Monica, for example, looks very different to a dog in New Delhi".

When talking about life before advertising, Simon says: "After graduating from Oxford University with a degree in Philosophy and French, I had a brief and unsuccessful career as an investment banker. I then went into journalism, writing articles for (of all things) women’s magazines. I was the bloke informing women about what men ‘really’ like in bed. Over the years I have continued to do occasional journalism, for the likes of The Sunday Times, GQ magazine and Campaign."

As for his personal life, Simon is married with two kids and two cats. "In my spare time I'm writing a novel. Usually with a kid or a cat on my lap. I have two girls aged 10 and 7, so I am no longer allowed to watch football."

"I'll just share my Top 3 in each category. After all, if the intention is to get a fix on who I am... you can precisely define any point in the universe using just 3 coordinates!"
See video

Levi's - "Drugstore"

The point where the drum machine drops - when the steam train appears - is my favourite moment in all of advertising. Combining dark techno music with depression-era visuals is just genius.

European Youth Campaign Against Racism<br />photo credit:

European Youth Campaign Against Racism

Fuck racism.

Any Nike Ad<br />photo credit:

Any Nike Ad

I just love the tone of voice.

Nineteen Eighty-Four<br />photo credit: Wikipedia

Nineteen Eighty-Four

George Orwell

Influenced me so much, those numbers are still my PIN code. Don't steal my card!

Ulysses<br />photo credit: Wikipedia


James Joyce

The best book ever.

Le Père Goriot<br />photo credit:

Le Père Goriot

Honoré de Balzac

Cracking stuff.

See video

Starship Troopers

So much death, it actually made me give up smoking.

See video

Top Gun

Feargal Ballance, now a creative director at DDB London, once told me I look a bit like Tom Cruise. This is why I have always liked him (Feargal).

See video

Betty Blue

I went through a major French period. Am still in it, to some extent.

My bed<br />photo credit: Wikipedia
My bed

My bed

I do everything here. Who needs an office? Under the duvet is so much better.

New York<br />photo credit: Frank Picard Photography
New York

New York

But in 1989, not now.

London<br />photo credit: Wikipedia


Only in summer, though.

Damien Hirst<br />photo credit: Damien Hirst

Damien Hirst

Only one theme, but he has bust it wide open. A bit addy sometimes, but I don't care.

The Chapman Brothers<br />photo credit: The Chapman Brothers

The Chapman Brothers

Horrible and wonderful.

Gary Hume<br />photo credit: Gary Hume

Gary Hume

You may have noticed by now that I don't like old art. To be honest I don't understand the point of it.

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The Guardian<br />

The Guardian