Aderwize

Chief Creative Officer & Managing Partner / 180LA

William is CCO and Managing Partner of 180LA, an agency he helped start up six years ago. Since then he has overseen all creative talent, work produced and business won, growing the office to over 100 people with a client list that includes Sony, Expedia, adidas, Pepsi, Boost Mobile and Mitsubishi Motors.

Here he launched “The Rocket Project” and “Project Shiphunt”, two award-winning, branded content TV shows for Sony and Intel. Most recently, he spearheaded the film, “Find Your Understanding” for Expedia that was selected by TED as one of the top ten Ads Worth Spreading, 2013.

Before joining 180LA, William was Group Creative Director at BBH NY where he led all creative development on Axe. He launched the brand in North America and his branded content series, “Gamekillers,” catapulted Axe into cultural and commercial success.

His experience also includes Mike’s Hard Lemonade, Fox Sports and the iconic, Johnnie Walker, "Keep Walking" striding man campaign.

William has received national and international recognition for his work at Cannes, The One Show, Webby’s, The Bees, Communication Arts, Clio’s, New York Art Director’s Club, D&AD, Addy’s, AICP, Kelly Awards, Tomorrow Awards, Athena’s, Effies and Guinness World Records.

When not working, he and his big, yellow longboard can be found whenever there are waves.