VP Creative Excellence CEE / McCann Worldgroup
Adrian’s unofficial title is Chief Creative Cheerleader. His official role is to scale out the success he had with McCann Bucharest across Central and Eastern Europe.
In 2011, Adrian was the first creative director to bring a Cannes Grand Prix behind the former Iron Curtain (still a very real barrier in some people minds – he is working also on fixing that). He didn’t stop in 2012 with Grand Prizes in Eurobest and Cresta. Adrian worked for a now famous Romanian chocolate, but knows equally well Coca-Cola or Vodafone.
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Diesel - "For Successful Living"
Anything between 1995 - 1998.
Volkswagen - "Think Small"
Levi's - "Swimmer", "Drugstore", "Creek"
Add "The Diary of Happiness" by Nicolae Steinhardt to the ones below.
The Black Swan
Nassim Nicholas Taleb
The Innovator’s Dilemma
Clayton Christensen
The Brothers Karamazov
Fyodor Dostoyevsky
Twelve Chairs
Ilf and Petrov
One Hundred Years of Solitude
Gabriel García Márquez
The Big Sleep
Raymond Chandler
Actually, anything by Raymond Chandler.
Robot series
Isaac Asimov
Les Seigneurs de la Guerre
Gérard Klein
Bananas
Alongside "Sleeper" & "Everything You Always Wanted to Know About Sex * But Were Afraid to Ask" (Woody Allen).
Stalker
Along Solaris (Andrey Tarkovskiy).
Time of the Gypsies
And "Black Cat, White Cat" (Emir Kusturica).
Big Bay, Cape Town, South Africa
Santa Monica Beach, California (In the Winter Time)
St. George, Danube Delta, Romania
Old Spice - "The Man Your Man Could Smell Like" Responses
Tesco - "Virtual Subway Store"