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Mauricio Rocha

Chief Creative Officer /  Tapsa/Y&R Madrid


Mauricio Rocha is a Publicity major from Jorge Tadeo Lozano University. He got his professional start at SSA BATES, where he put in 1 year as a creative copywriter apprentice.

His career then got off the ground at Leo Burnett where he moved up from Junior Creative Copywriter to Creative Director in 9 years. While there, he was at the forefront of award-winning ad campaigns that garnered prizes at major international festivals in Cannes, at London and New York Festivals, at the Clios, Fiap and Ojo de Iberoamérica. 

Rocha’s flair extended around Leo Burnett’s Latino-Gulf network to impact ad-campaign innovation in The Dominican Republic, Puerto Rico, Venezuela and Mexico. He spent 2007 stationed at Leo Burnett headquarters in Chicago.

During his sweeping career, he has produced creative ad campaigns for such world-renowned companies as McDonalds, Coca-Cola, Johnnie Walker, Sab Miller, Procter & Gamble, Kellogg’s, Toyota, Honda, Seguros Bolívar insurance agency, Homecenter big-box stores, Telefónica, Movistar, The Office of the President of Colombia and Bancolombia bank.

In 2009, he was named one of 12 Most Insightful Creative Ibero-americans and he captured the title of Best Creative Ad Man in Colombia. He was General Creative Director at DDB, Colombia up until September 2010. In 2011, he was named one of 15 Most Insightful Creative Ibero-americans.

Mauricio Rocha has been conferred numerous awards over the course of his career at major advertising festivals, such as Cannes Lions, ONE SHOW, LIA Festival, New York Festival, Fiap, Wave, Ojo de Iberoamérica, Nova, Slide Prix-Young Lions. 

He has been at the helm of the Y&R creative process as Creative Vice-president at Young & Rubicam Brands Colombia for the last year and a half. During this time, the agency took 5th place as the Best Ibero-american Ad Agencies at FIAP 2012, as well as became one of the 3 Best Creative Offices in the Y&R regional network. In the latest Crema ranking, Y&R Colombia was named 10th top best agency in the Spanish-speaking world. Two years ago, Rocha was appointed as representative of the Y&R global creative board.

At the beginning of 2015, Mauricio started working for Tapsa-Young and Rubicam Madrid as Chief Creative Officer.

All Volkswagen Campaigns from Bill Bernbach<br />

All Volkswagen Campaigns from Bill Bernbach

Dove - "Real Beauty Sketches"

Nike - "Write the Future"

Sony Bravia - "Balls"

HBO - "Voyeur"

Coca-Cola - "Camaritas"

Old Spice - "The Man Your Man Could Smell Like"

T-Mobile - "Liverpool Street Station Flash Mob"

Volvo - "The Epic Split feat. Van Damme"

Microsoft Xbox - FIFA 14

The Little Prince<br />photo credit: Wikipedia

The Little Prince

Antoine de Saint-Exupéry

One Hundred Years of Solitude<br />photo credit: Wikipedia

One Hundred Years of Solitude

Gabriel García Márquez

The Adventures of Tom Sawyer<br />photo credit: Wikipedia

The Adventures of Tom Sawyer

Mark Twain

Moby-Dick<br />photo credit: Wikipedia


Herman Melville

Don Quixote<br />photo credit:

Don Quixote

Miguel de Cervantes Saavedra

Pulp Fiction

A Clockwork Orange

Forrest Gump


Back to the Future

Eternal Sunshine of the Spotless Mind

City of God

Taxi Driver

American Beauty

Talk to Her

New York<br />photo credit:
New York

New York

Centre Georges Pompidou, Paris, France<br />photo credit:
Centre Georges Pompidou, Paris, France

Centre Georges Pompidou, Paris, France

MoMA - The Museum of Modern Art, New York<br />photo credit:
MoMA - The Museum of Modern Art, New York

MoMA - The Museum of Modern Art, New York

Bogotá, Colombia<br />photo credit:
Bogotá, Colombia

Bogotá, Colombia

Madrid, Spain<br />photo credit:
Madrid, Spain

Madrid, Spain

Louvre Museum, Paris<br />photo credit: Wikipedia
Louvre Museum, Paris

Louvre Museum, Paris

Berlin, Germany<br />photo credit: Wikipedia
Berlin, Germany

Berlin, Germany

Paris, France<br />photo credit:
Paris, France

Paris, France

Rome, Italy<br />photo credit:
Rome, Italy

Rome, Italy

Istanbul, Turkey<br />photo credit: Wikipedia
Istanbul, Turkey

Istanbul, Turkey

Salvador Dalí<br />photo credit: Wikipedia Salvador Dalí
Joan Miró<br />photo credit: Wikipedia Joan Miró
Pablo Picasso<br />photo credit: Wikipedia Pablo Picasso
Antoni Gaudí<br />photo credit: Antoni Gaudí
Robert de Niro<br />photo credit: Wikipedia Robert de Niro
Michael Jackson<br />photo credit: Wikipedia Michael Jackson
Dan Wieden<br />photo credit: Dan Wieden
Quentin Tarantino<br />photo credit: Quentin Tarantino
Oliviero Toscani<br />photo credit: Oliviero Toscani
Gabriel García Márquez<br />photo credit: Gabriel García Márquez

John West - "Bear Fight"

Old Spice - "The Man Your Man Could Smell Like" Responses

Contagious<br />


Philips - "Carousel"

Wired<br />


Facebook<br />


Instagram<br />


YouTube<br />


Google<br />