Aderwize

Creative Director

"It’s hard to write about yourself without sounding like an egotistical idiot. 

I’ve been lucky enough to have worked in 4 continents and a sub continent. Starting in England, going to Singapore, India, Singapore again, Australia, then the USA (where I’ve been since 97). I have worked in some good and not so good agencies. But I’ve learned from all of them. Sometimes painfully.

I’m quite stupid, so when people tell me this is a really bad agency and you’ll never get good work out, I think "but what if I can?". And when I’m in really good agencies and people have said all their best work is behind them, I think "but what if it isn’t?".

This isn’t a proper bio, is it? I should be saying stuff like I was the CCO at SSK. Or the ECD at Pereira O’Dell when they became small agency of the year. Or an ECD at JWT when they were turning things around under Ty Montague. Or GCD at BBH New york where we helped turn things around on Vaseline. 

I guess one of my luckiest and most notable periods was when I was a writer at Wieden+Kennedy, Portland for 5 years.

I think that’s more bio like now. I hope so.

Was it too egotistical? Probably."